Archive for the ‘Web site traffic’ Category

Local

Thursday, March 13th, 2008

Learn about a powerful way for businesses to get themselves on Google. Sage discussed the process of getting your business listed.

Important

Monday, January 14th, 2008

There are portals that drive more traffic to your site.according to Fishkin. However it has to be the right traffic for the story to go viral.
Here are the important social media portals:

Digg - It gives around 2 million visits daily. You need 50 – 100 votes to be in the first page. That will generate some 10 – 30000 visits to your page on average, and some 1000 links in three weeks.

Reddit.com - gives some 500,000 visitors daily. It is broader compared to Digg. A front page listing requires some 20 – 40 votes . It will generate 4-10K visitors and some 600+ links.

Netscape.com - It is a more news centric site. It gives 250K visits daily. Must have 20-40 votes to get on the front page. That will generate some 4-8K visits on average and 300 or more inbound links.

del.icio.us - A very famous and web developer centric social site. At least 20 to 30 people have to bookmark your page to get it to the front page.

Stumble Upon - Has 3 million users and success means you may generate some 500 – 50000 visits and 25-250 links.

Source: Social media

Top

Thursday, January 3rd, 2008

Let us discover the top 6 ways of generating and driving traffic to your website! In this video, Adam Ginsberg will enumerate the top strategies in getting those clicks. He compiled the three top strategies of online experts and added three of his own to provide you with the tips to success.

Internet

Thursday, November 22nd, 2007

In this video, Stanley Tang gives you A free video tutorial on techniques to generate massive amounts of laser targeted traffic to your website

Ten

Thursday, November 22nd, 2007

Holiday Season is fast approaching and everybody would surely be busy buying gifts for their loved ones. So, if your business is an online retailer why not start to preparing your site and come up with a catchy Holiday Sale marketing strategy..

Here are ten tips:
1.Add something with a spirit of holiday season on your site that could be inviting to your customers.

2.Try providing holiday themed banners and buttons for your affiliate partners in selling your products that could directly link to your holiday offers.

3.Come up with an idea of offering some gift certificates as one of your marketing strategy this season.

4.Offer some gift wishlists on your site that would help people who shop for themselves and give their loved ones suggestions.

5.Make shopping for gifts easier by putting them in their designated category or group.

6.Give more importance by communicating well with your customers either through email or on your site. All of them would make sure that their gifts will come on time or that they will be getting a guaranteed service from you.

7.Invest in some advertising and promotions.

8.Publish an email newsletter for december to encourage more customers to shop on your site it would be the best marketing tool.

9.Gift wrapping and gift receipts (that don’t show a price) are thoughtful features to add. This makes it easier for buyers to have gifts shipped directly to recipients - good for last minute shoppers.

10.Fine-tune and test your site. Try to make sure that your site could easily be accessed by your customers no slow loading pages, error messages or broken links.

Source: Holiday Sales

Discover

Friday, November 16th, 2007

This video gives you tips on how to start your own successful online business. It also presents the #1 factor in starting an online business.

4

Friday, November 9th, 2007

1. Creating a website for your business.

The website doesn’t really have to be very stylish or complicated. It is better for a website to be actually simple and effective. You website should be able to describe your product and services in a clear and understandable manner.

The customers also have to be hooked on at the very first seconds that they have laid their eyes on your website. Go straight to the point on your homepage. Directly address a customer’s problems right on that very first page.

Always be sure to include your contact information in the website. Make sure that the customer can easily contact you, too. bring your website up to the top ranks in search engines. Apply search engine optimization to build your online influence across the Web.

2. Consistent blogging.

Blogging can add a personal touch to you and your business and this would eventually gain you some readers across the Internet. In blogging, you are able to write in a conversational manner and your readers will be able to relate with you.

With constant blogging, you will be able to establish yourself as an expert in your field of business, thereby gaining the trust of readers and customers.

3. Podcasting.

Some Fortune 500 companies are using podcasts. Podcasts can give you an edge over competitors by bringing in the most of your show and subscriber audience. It is more likely to give and receive attention from the audience than plain words on the screen.

4. Using Youtube.

Youtube has been a great asset on the Internet. Youtube is also being used as a marketing tool. A Youtube link on your website and vice versa can do wonders in marketing your business. Of course, when marketing with videos, you would want to post something interesting and useful. Take into consideration your audience and make video that they would want to watch.

Source: CNN Money

How

Tuesday, October 9th, 2007

1. Make a list of keywords that you think buyers might use to search for products and services you sell. If you are having trouble with this, ask your customers what keywords they would use to find your products and services.

2.Use a Thesaurus to check synonyms of the words and phrases that you have chosen. Youmay come up with additional keywords. A good online source of dictionary and thesaurus is http://thesaurus.reference.com/. Another great tool is Gorank’s ontology finder. It’s a related keywords look up tool located at http://www.gorank.com/seotools/ontology/.

3 Eliminate all single words from the list! In most of the cases, with single words the range is either too broad to target specific visitors or competition is so high, it’s not worth the try!

4 Go to several of your competitors’ websites and check out what keywords they are focusing on by viewing the HTML source of the pages. Select only those competitors, who have high-ranked sites for your primary products or services.

5.Now go to Yahoo! pay per click search marketing site Overture, which has an excellent keyword selection tool. Type in your word, combination of words or phrase in the given field and see how many times your specific term was searched on last month, and related searches that include your given keywords. The address is http://inventory.overture.com/d/searchinventory/suggestion/.

6. Google also has a similar tool located at https://adwords.google.com/select/KeywordSandbox. If you enter a keyword to show matching query, the tool will give you two lists. The list on the left consists of specific search terms and on the right you will see a number of words and terms related to the keyword or term that you inserted. Pay special attention to the list on the right as you might find a number of words and terms that you have never thought of.

7.;Get the search phrases or terms that are popular enough and fall into your criteria from above mentioned lists.

8.Now let’s try to find whether you should use your keyword in singular or plural, or which one of the two similar search terms or phrases are more desirable by going to the following page: http://www.onfocus.com/googlesmack/down.asp. When you enter two search terms, you will see which one is more popular and appears more times on the Internet.

9.Now that you have a number of keywords, cluster two to three of them for one single page. Remember, every page of your site should be built surrounding one single theme and focused on maximum two to three keywords.

10. Use these keywords for the specific web page. Make sure you don’t over use keywords on a page. Search engine spider may consider that you are spamming and may penalize you if it sees too much use of same words on a page. How do you know that you are not over using keywords? There are tools to check what the density of a keyword on a webpage is. Again Gorank has several tools for checking keyword density at http://www.gorank.com/seotools/. You can verify what is the keyword density used by top ten ranked web pages for a particular keyword. Another place where you can analyze keyword density for your content is http://www.gorank.com/seotools/. This tool allows you to see ratio of keywords density with a given text dynamically.

11.You also have to use keywords in your Meta tags, title and, if possible, in the page link itself for getting positive result. Don’t forget to use keywords on your images’ alternative texts as well.

Source: How to get Top Search Engine Ranking with Keywords Optimization