With the online community now geared towards viewing videos more than reading content, it is no wonder that video sharing sites such as Youtube, Google Videos, and Revver are generating huge amounts of traffic. Videos also don’t as much concentration as needed in reading articles and content. With these advantages and traffic attraction, video marketing has definitely become one of the most commonly used marketing methods in the online market.
To be more specific, here are 5 reasons why video marketing is utilized by almost any kind of business online:
1. It seems that Google views video sites as authority sites. Youtube, for example, has a PR of 8. Daily Motion has a PR of 7. Getting involved with these sites — becoming a member, uploading a video, and interacting with other members — will also give you the opportunity to have a high search engine result.
2. With such high ranking sites, it is correct to assume that you can target many of your customers from there. Youtube, for example, having a PR of 8, attracts many audiences. With the amount of traffic it is receiving, you can be certain that by participating in it you will also be able to attract customers of your own to your own website.
3. People are more likely to want to be familiar with whoever they are dealing with online. Using videos to show yourself and marketing your products and services, or even just to share information, would make things between you and the customer more open. Statistics has shown that videos and appearances online can dramatically increase traffic and sales.
4. More and more videos are being indexed and ranked! Google is now also aiming to provide a more comprehensive search and information viewing experience for the audiences.
5. The flexibility videos have with social networking sites has made them even more pronounced in the online community. Every day, a lot of people bookmark and share videos through social sites such as Digg, Reddit, and StumbleUpon. These social sites generate a lot of traffic, and with the huge amounts of traffic they get, the videos get more exposure and can lead many more visitors to your website.
Add to these reasons the fact that making videos are not very expensive to do, why would anyone not to take this chance? With the amount of traffic and conversions that video marketing can give you, it is definitely one of the many marketing strategies that has more benefits and less disadvantages.