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Friday, September 7th, 2007
online business

1. Join an Afffiliate Program
Many manufacturers will give you a cut of the profits on products that you sell for them. To succeed, choose a niche, sign-up with a reputable affiliate program, and most importantly, find a way to drive traffic and sales
2. Sell on eBay
Listing merchandise to sell on ebay requires nothing more than a computer, internet connection and a means of producing digital images. Once you become an active seller, you can ease into a Web site by opening your own ebay store for as little as $5 per month to promote additional items.
3. Use Google’s AdSense
Google’s AdSense program allows Web sites to display relevant ads on their website. If a Web visitor “clicks” on an ad, the Web publisher will earn a percentage of any ad revenue generated. To take advantage of this, build content Web sites that attract visitors and hope they click frequently on the ads.
4. Write an e-Book
People pay for information, and have come to appreciate the convenience of downloading the information quickly from the Internet. If you have information of value, write an e-book! Once written and in digital form, you will have minimal ongoing costs of production.
5. Sell drop-shipped products
You don’t always need to build inventory before selling online. Drop shipping allows an Internet merchant to accept orders for products, and then pay a manufacturer or distributor to ship the product to the customer. You’ll need to find a good market niche, a drop-shipper, and a way to drive traffic to your site.

Source Your Guide to Online Business

Internet

Thursday, September 6th, 2007

Erik Stafford (The Faster Webmaster) gives beginners some tips on driving traffic.

funny

Thursday, September 6th, 2007

Some funny commercials that would catch consumers’ attention.

Online

Thursday, September 6th, 2007

video ads
A video ad can actually demonstrate a product’s usability, so don’t just say it, show it!. A nicely produced visual message with a human touch can do wonders in reaching out emotionally to the customer. Does the quality of the video matter? Yes, of course. Like in other marketing tools, there are experts available who can produce the right movie to suit your product, and budget.

Here are some Tips:

1. Use the videos on the first page. It’s like handing out your business card. The first page recommends you, and the first impression is a lasting one. Don’t tuck your marketing video away, on some inside page. Make it visible.
2. Always have a ‘call for action’ - something that the customer will feel like doing immediately, like clicking on a link, or filling up a form.
3. Search for the tools that can tell you how much of your video was played before the visitor closed it, how many prospects actually decided to pay your site a visit after watching your video, how many of these visits converted into sales, and so on.
4. Today you can track traffic on the website and analyze results. Make an extra effort to measure the impact that your videos have had on the prospects, and to measure their performance.
5. Use Search Engine Optimization techniques to generate leads. Remember, videos are a gourmet dish for search engines, so give it proper time and prepare it with extra care. Use the right ingredients, so to speak.

Ten

Tuesday, September 4th, 2007

Here are some ideas on what to sell online for starters.

If You Are Just Starting Out

1. Garage sales and flea markets: If you’re starting out small and want to experiment with eBay, garage sales are a good place to start. Do some research into categories that interest you, and then start scouring sales for good prices.

2. eBay: eBay itself can be a source for products. Look for wholesale lots that can be broken down for individual sale.

3. Drop Shipper Directories Drop shippers are wholesalers that will ship direct to your customers so that you don’t have to invest in or store inventory. Directories of drop shippers are for sale online, but make sure you’re buying a reputable one.

4. Local Businesses: You may find businesses in your backyard that offer just the right products, but are not yet into e-commerce. Offer to sell their product online in exchange for a percentage of any profits you make.

5. Crafters: Local crafters are a good source of unique products, and may be willing to reduce their prices for you if you purchase in quantity. Either buy the item outright, or set up a consignment arrangement with them.

Source Your Guide to Online Business

Internet

Tuesday, September 4th, 2007

The

Monday, September 3rd, 2007

Companies able to tackle issues such as poverty, climate change and population shifts are those most likely to succeed in the future. This is a view shared by eight global business leaders in a major new publication from the WBCSD. From Challenge to Opportunity sets out a “manifesto for tomorrow’s global business” as defined by the Tomorrow’s Leaders group of the WBCSD.

Making

Monday, September 3rd, 2007

A successful online business gives you the freedom to focus on more important things while your website earns revenue. Focusing on site content, attracting visitors and capturing their details would lead to a growth in business.

Here are some techniques by tangerinetrees

* Creating a site worth visiting

Less than 1% of all the visitors who land on your website will contact you, bookmark your site, subscribe to your newsletter or make a purchase. And once they’ve gone, they may never come back. So you must provide compelling reasons for them to hand over their contact details.

Think how you use the internet yourself. In the last few days you may have made a couple of online purchases, and they were probably purchases of things you’ve bought before or buy regularly. The majority of your time online is spent finding information – researching potential purchases, reviewing the competition, checking your back account, etc. So why would your prospective customers behave any differently?

Even if your site is 100% commerce, it must also be a source of high-quality information about your area of expertise. This could include downloadable reports, copies of your press releases, product reviews, top tips and even competitions. Customers often don’t know what questions to ask (imagine the last time you had to make a purchase you knew very little about), and this inevitably makes us nervous and uncomfortable. So help them out by explaining the benefits, the application, the value, the ways to get best results, comparison of brand, etc.

* Bringing visitors to your site

Do you have accurate statistics on your current visitor numbers? Whilst a simple visitor counter is useful, it is much more beneficial to understand the path your visitors follow through the site, the time they spend there and the links they click. If you don’t already have this information, you could try a package like www.statisfy.com, which is completely free and easy to understand.

If you’ve never tried the revolution in advertising that is Pay per Click, this is something you really need to get good at. Pay per Click is the perfect online demonstration of testing and measuring your marketing, as you only pay when visitors click on your link. You can measure your adverts click-rate and constantly try to improve your advert copy to increase the number of clicks. You can also include negative key words so your advert doesn’t show against irrelevant search entries. Visit Google Adwords to learn more about how the system works.

The “importance” of your site is a key part of where your site appears in the “natural” search results on search engines, but it also plays a big part in where your Pay per Click advert appears, regardless of the amount you bid. To check your current Google ranking score, download the Google Toolbar, which includes the Page Rank gauge. You should be aiming for a page rank of over three. And the best way to do this is to increase your “importance” by adding incoming-only links. Reciprocal links are disregarded by the search engines, so incoming-only are 3-way links will increase your ranking. Visit www.alltheweb.com to see who currently links to you.

Registering your details in online directories or posting classified ads is also a good way to improve your search engine optimisation, but ensure they are good quality sites, otherwise they won’t appear.

Although banner advertising is often considered to be appropriate only to big companies, it could really work for your business. By testing headlines and offers in Pay per Click, you’ll know what generates the best response and you can trial banner advertising. Always ensure your advertising is “direct response”, that is asking visitors to click for a specific purpose, instead of just in the hope that they’ll like your site!

- What to do when they get there

As so few visitors will stay long enough to really read the content of your site, you must attempt to capture email addresses at every opportunity so that you can keep in touch with them and build the relationship directly. Newsletters are very common now and don’t often form a strong enough reason in themselves, so in order to get your visitors to hand over their details, make sure you are offering valuable information in the form of reviews and reports. Newsletters shouldn’t be disregarded completely though, as they are an excellent way to keep in touch regularly with visitors.

The opt-in approaches you use on your site are also a great way for visitors to self-qualify their interest. For example if you are a financial adviser, visitors downloading information on repairing adverse credit will be looking for a different relationship than those who download advice on buying overseas property.

Another point to remember when visitors are navigating your site is your ordering process. Are you making it difficult for people to buy from you? A look at your shopping cart abandonment rate will give you an indication of current statistics, and your hosting company can help with this.

When you’ve got that elusive customer all the way from information to ordering to checkout, how can you increase their order as much as possible? Point of sale purchases work in the real world and the online world are equally successful. You can introduce a linked system that shows “other customers who bought XYZ also bought…”, or if your business is less focused on online sales, you can ensure there are constant reminders of your full offering throughout the site.

And if it wasn’t daunting enough to collect all those email addresses, how do you keep in touch afterwards, without employing half a dozen more staff or having a nervous breakdown? Autoresponders are the answer. A quick search on any of the search engines will present dozens of autoresponder providers, and you can learn more about how these automated message systems work.

Online

Friday, August 31st, 2007

Internet

Thursday, August 30th, 2007