With both the mobile phone industry becoming more and more popular, mobile marketing has become one of the top emerging trends in business marketing. Why wouldn’t it be? Almost everyone in almost every place in the world interact with each other through their mobile phones and the internet. Both the mobile medium and the internet contain connections among people who are prospective customers. Both the mobile medium and the internet offer opportunities for companies to spread word on their products and services. As the internet is being optimized in its uses for marketing, why would mobile marketing not be tapped too?

Mobile marketing has actually been slow despite its growth. This is because with marketers can recognize that people hate being spammed on their mobile. But, generally, receiving advertising through mobile mediums are okay so long as it is relevant and the users still have control over the medium.

Text marketing, on the other hand, is also being used more commonly now than in the past. Text marketing involves inviting ad viewers and readers to text in if they are interested in a product or service featured in the text messages.

Here’s a video that talks on about the emerging trend of mobile marketing.

Here’s a complete presentation by Avinash Kaushik on Web Analytics approaches. We all know how Web Analytics is a very essential tool to improve websites and online sales. This video shows Avinash Kaushik at Google Conversion University as he talks about the complex importance of Web Analytics.

After taking a look at the IT issues and trends for the next year, let us take a look into the trends of network marketing and how the evolution of Web 2.0 can affect your online business.

In the year 2008, the seven major issues of Information Technology will certainly be changing. It’s to be expected in this day and age where everything is evolving rapidly and changes are constant. Let’s take a look at the 7 IT trends in 2008.

1. Strategy

Developments in operations and promotions will definitely be a critical move next year. In reaching out to the customers, businesses and companies have been both creative and competitive. A lot of strategies came up, evolving in both effectiveness and efficiency.

From the early 1990s, businesses became customer-oriented in their strategies to boost their image and sales. The next step would be in identifying and producing not only what the customer wants in the present but what the customer will want. Companies are trying to think ahead as a strategy. This may well be the turning point regarding strategies in 2008.

2. Security

Information security has been one of the major concerns when the world turned to the Web and technology. Hackers and Identity theft have been troubling. As of the present, there is still no way to be 100% free of these issues. Companies try to stay vigilant against the hackers and always inform employees of security threats. In 2008, security will still be on top of the lists of major organizations and more risk and security management programs are probably going to turn up.

3. IT Management

Information technology is already side by side with businesses that IT management will also be a focus of many companies and organizations. And as consumers become more driven by the Web as time goes by, the line between a business and technology management will become on par. Outsourcing and IT experts are now part of the big names, and there’s no sign of a decrease in the future.

4. Technology

No one can attest that the technology we have now is satisfactory for all. There are still many ideas out there that can make IT easier and simpler. And since, the customer is the focus of the businesses, technology that are beneficial to the customers, and which will enable businesses to reach out more to them, is definitely in the making.

5. Local Content

Local marketing and local searched are certainly on the rise. In 2008, many companies will be seen focusing more on the local market as the locals look for more approachable and accessible product and service providers.

6. IT Human Resources

Every business wants quality IT staff and workers. As businesses expand in 2008, there will be a huge demand for more IT workers. The problem is, there might be a shortage of talented workers, and recruiting and retaining them might be troublesome.

7. IT Education

Education is vital to information technology, especially sine the Web and technology are constantly evolving, and at a fast pace too. Massive investments in training are becoming vital to businesses. This is especially true to companies whose area rests on ecommerce and the online community.

Here’s a short introduction on the the Video Units that everybody has been waiting to hear.

This next video show you how to get started with Video units.

1.Boston University - You don’t have to live in Beantown to take advantage of BU’s eight-month online program. The school offers four case-study-intensive courses, each requiring about 15 hours of work a week. Students receive advice on creating a business and marketing plan, plus a primer on finance. Everyone admitted to the program must be a business owner or have a viable venture idea so that students can apply their coursework directly to their own business pursuits.

2.Grand Canyon University - This up-and-coming online program kicked off its first semester in January, offering The Entrepreneurial Economy, an entry-level entrepreneurship course that tackles the basics of starting your own business. To major in entrepreneurship, students will take a total of 10 courses that address topics such as business plan writing, government compliance, marketing, and social responsibility. The program was designed by chair of the College of Entrepreneurship Michael Gerber, an entrepreneur and best selling author on the subject of small business.

3.University of Houston at Victoria - Becoming a successful entrepreneur requires more than just learning how to create a polished business plan. The University of Houston curriculum addresses issues for entrepreneurs who are operating in both the for-profit and not-for-profit sectors. Message boards and blogs for each course make it easy for students to keep up and participate.

4.University of Wyoming - Wyoming’s rigorous MBA in entrepreneurship typically takes two to three years to complete and stresses venture-plan writing and global business. Business leaders in this sparsely populated state believe in promoting economic growth through entrepreneurship. The program’s mission statement focuses heavily on business ethics, after a grant from the Bill Daniel Foundation helped to establish a distinguished professor of ethics position.

5.Western Carolina University - This five-semester program addresses topics such as small-business finance, and how best to protect your company from fraud. Western Carolina students are required to take part in an online business discussion with a professor and classmates at least twice a week - a habit that becomes addictive, according to program director Frank Lockwood.

Source: Fortune Small Business

The Future Technology! Watch based communication device:
- Voice control home appliances;
- Home entertainment system links up to home office system;
- 3D GPS navigation system;
- Risk band communication system with online community functionality built-in