Archive for the ‘Social Network’ Category

Creating Live Polls and Quizzes With Google Docs and Spreadsheets

Wednesday, March 26th, 2008

Looks like Google Docs have another use! We can create live polls and quizzes with Google Docs and Spreadsheets. Live polls and quizzes can be used by online businesses to encourage more response and interaction from the online community. In this video, Chris Pirillo guides us in using Google Docs and Spreadsheets to create live polls and quizzes.

7 Rules For Social Network Marketing Effectiveness

Wednesday, March 19th, 2008

Social Network Marketing are definitely in and fun. With the whole online community accessible in the social networks, it is only expected that internet marketers want to use the social networks as their medium to tapping into potential customers and subscribers. But unlike the users, internet marketers have to follow 7 rules to effectively market themselves in the social networks.

What’s So Great About Online Social Networking?

Wednesday, March 12th, 2008

In this video, learn about the benefits of online social networks discussed by the Co-founders of social networking sites Jaiku, Twitter and Dopplr.

Basic SEO Techniques

Tuesday, March 11th, 2008

Webmasters, site owners, and online marketers have these basic SEO techniques down pat. Here are the top basic techniques necessary in optimizing your website:

1. Keywords

Keywords are basically at the heart of search engines. To be on the top results of the search engines. You have to optimize on your keywords and keyword phrases. So make sure you’ve placed your keywords on the titles of every page of your site. Your main keywords should also be plaed on your Meta Tags on your pages. You can also put the keywords on the top and bottom portions of your pages, like putting it in the the first and last paragraphs of your text content.

It also helps when you determine what other keywords the search engines could have associated with your own keywords.Looking into the competing sites that also use your keywords is important. You can find the other sites with your keywords in the titles by using the allintitle command in Google (e.g. “allintitle:yourkeyword”).

2. Meta Tags, Title Tags, and Anchor Tags

You should have Meta Tags on each of your pages. As stated on number 1, it should also contain your keywords. Just remember not to repeat them; it”ll be like spamming that way. Be careful in writing your Meta Description because it will show up in the search engines.

The Title Tag should also contain your main keywords. It should be 63 charcters or less for it to appear in full in Google. The Title Tag is critical for on-page optimization and can help the search engine crawlers on your site.

The Anchor Tag, or the URL, should contain your title or the main keywords from your page title. The anchor text is also widely used. It combines your keywords in a clickable form and your site URL.

3. Link building

Building quality links is essential if you want to generate more traffic and be on the top pages of search results. The search engines use backlinks as a vote for your website and send their crawlers to determine your standing in the search engines. Start by submitting your site to the search engines like Google, Yahoo!, MSN, and to directories.

4. Indexed Pages

Knowing which of your pages have been indexed by the search engines is also valuable information. This is important for you because with this you will be able to determine what else to improve on your site and what else to offer to the online community.

You can also check to see your links that are displayed. Check if you have any titles or descriptions missing from your pages, and improve on them.

5. Blog Posts, Article, and Press Releases

Written works are also great generators of traffic and backlinks. Make a blog that encourages comments form readers and visitors. This blog should be updated daily or weekly. Articles should be submitted to ezines and article directories for more exposure and readability. Press releases should also be sent out on the Web with your site URL and contact details.

6. Social Networks

Social networking is also a big boost to your site’s traffic and availability. Social sites like Digg and StumbleUpon also help in optimizing your articles, posts, and site. Other social sites assist in promoting your products and services, like myspace, Facebook, and LinkedIn.

Search Engine Optimization

There are a lot more SEO techniques out there, some are growing in usage and some are still being developed. Email marketing is now one of the most used marketing strategies, for example. Other resort to consistently keeping up with basic SEO techniques and interacting with the online community through social networks.

Seven Social Marketing Tactics

Tuesday, March 4th, 2008

Social media sites are hot online now. Meeting new friends, joining groups with same interests, and marketing online. This is the best way to know the interest of people online. Being connected and reaching out to other people is fun and very challenging. However,there some tactics you need to know to be more effective and to be social. To let others know your product or brand.

Here are seven social marketing tactics to help your brand “get social”:

1. Boost the Fun Factor – Discover what are the popular social sites your customers or influencers often visit and help them or create something that could enhance the fun or that could entertain them. That way, you could start to reach out or connected to them. But be give them freedom by not controlling them.

2. See the Forest and the Trees – try reaching out to those smaller social networks and join groups with the same interests and introduce something new to them that would be of their interest as well. Through this you could build new opporunities and intoduce them to some popular sites.

3. Widgets are Welcome – Try introducing some widget in your next online marketing program. It is an application that appears on blogs, websites and social sites that allow users to personalize their page easily and its fun. Through this, you can easily capture their attention and interests while strategically branding your product.

4. Conversation is King – Through those applications you created, try putting applications that allows unlimited conversations wherein they could share their thoughts either through video or audio that can boost interaction and brand resonance among them. And give them way to connect back to you an give access to someone internally.

5. Engage – reach out to your customers at human level because nowadays it is very important to be connected to your customers by showing how important they are by engaging with them. This will have a high impact on them depending on the tools you used.

6. Research and Listen
– Try monitoring your customers’ activities and culture of community this will help you learn about their preferences. Through this, you will uncover ideas of building or deploying relevant tools or services as well as methods for your customers.

7. Don’t Go It Alone – Making mistakes in social media sites can cause more damage than not participating at all. Try observing or researching on some marketing or any strategic business partners for you to create more effective presence on social sites.

Building Trust In Social Networking Sites

Wednesday, February 20th, 2008

Social networking sites have been a favorite place for entrepreneurs to market their products and services. But it has been reviewed that many people do not really appreciate direct selling and marketing, especially in social sites where the purpose of the online community is to connect with friends and share information.

Social Networking Sites

The trick to marketing your company and business in social sites would be to build trust in the social networking sites.

There are three steps in building and developing trust in the social sites. First of all, the entrepreneur should spend some time on forums and in online social groups. In these communities, the entrepreneur should look for questions and topics that focus on issues on which they are an expert. In responding and participating in these topics, the entrepreneur will be able to demonstrate his expertise and gain some readers who will want want to know more.

The second step would be going into a deeper conversation with your readers. These conversations are generally one-on-one and gives entrepreneurs the chance to go into their selling phase. How does on get into these conversations? An entrepreneur can encourage the audience to contact him through his email, or send a private message, or put a link or signature directing them to his or her profile. This way, they can get in touch with the entrepreneur.

The third step is the selling phase. When the entrepreneur gets connected with a target or prospect, he or she can then conduct business. This selling phase, though, is different from the normal sales mode in that the entrepreneur has to sell his or products or services in a conversational manner and not the direct and up-front way. This would turn most people off.

In building trust in social networking sites, it is important to retain that expert mode that the online community has come to trust even when in the selling phase. Building trust is also about building connections. When you have connections and trust, you’re in for a successful start in marketing your business online the social networking sites.

Top qualities of a good social network

Thursday, February 14th, 2008

Social network is the place where people learn to reach out to other people in different place, with different races, backgrounds, ideas and business so it is necessary to know its qualities. Here are the best qualities of a good social network:

1. Personality - It is always important to know identity of a good social network you are joining for a quality marketing or for the best promotion of your site.

2. Fun - Next to a good quality it is fun is also considered a major quality to ease the boredom while you marketing your site.

3. Genuine
- Interaction among users on a social network group matters the most to reach out to other people and socialize, communicate, and share ideas to learn new things.

4. Utilitarian - Knowledge sharing on shared bookmarks would be the best method for promoting your site. Learning while promoting..A double purpose method.

5. Self promotion - Encourages attention seeking as like of youtube this is also a form of interaction through the other groups or members in a social network.

6. Trusted - That is why peolpe keep on visiting the site because it is trusted and is a quality site with quality contents.