Archive for the ‘Shopping’ Category

Online Shopping Tips

Thursday, March 6th, 2008

Found this video 3 months late, but it still gives good advice on online shopping. More and more customers are concerned on online shopping deals and security. Here are some tips and trusted websites to help you with purchasing products online!

The 5 Top Challenges of E-tailers

Monday, February 4th, 2008

Online retail stores are definitely experiencing a slow growth in their business at present. Adding this news with the uncertainties in the economic forecasts, it is plain to see that there are troubles ahead for e-tailers. Here are the five top challenges of e-tailers today:

1. Competition is heavy and many.

In the Web, your competitors are just a click away. Your customers and other users have many options available to them when looking for products online. This will especially be a problem for those who haven’t reached garnered a high ranking in the search engines.

2. Visitors don’t stay long at your website.

Online consumers, when shopping, usually only look for a specific product. There are those that do not browse around the site for any more interesting products that e-tailers have to offer. When they can’t find what they’re looking for at one website, they’ll go to other websites. Remember that the competitor is just a click away.

3. Shopping usually involves browsing and comparisons.

There are, of course, shoppers who like to browse around the online stores. In browsing around, they are either trying to find a new product to try, gather some information, or compare the offerings of one retailer to another. A prolonged visit does not necessarily mean that you have a sale.

E-tailer website

4. Consumer take their time.

As implied in the previous points, consumers can take their time on browsing around. This specially includes the financially challenged consumers. The time between the initial visit and the purchase has increased.

5. Customers wait for the best offers.

Customers want the best deals that they can possibly get. It is no surprise then that customers usually wait for the best offers from the merchants. This is true during the holiday seasons and on special occasions. It is implied that customers expect great deals from the e-tailers.

Source: ClickZ.com