Talks of standard procedures in search engine optimization has been going around the Internet lately. Many SEO experts have their opinions and own ideas that standardizing SEO will probably continue to be a arguable topic among search engine marketers and SEO specialists. Standard SEO is, after all, a rather complicated subject in the field where white, gray, and black hat techniques exist.

Here’s an interesting debate among some SEO experts on why we need SEO standards or not:

Jill Whalen of Search Engine Land takes the lead in discussing why SEO standards are not needed. She enumerated four reasons for her stand, all pointing to the conclusion that search engine optimization is flexible to one’s business and marketing needs, thus no standard can be ultimately decided on.

Other SEO experts disagreed. Lisa Barone of Bruce Clay, Inc. specifically addressed Jill Whalen’s concerns on not needing SEO standards. Lisa Barone has expressed her view that SEO standards are needed to rope in all internet marketers on proper SEO techniques and concentrates on educating everyone on the developments of SEO.

This debate is showing no sign of an end, at least not for now. SEO is still in a young age where internet marketers are still building on and developing techniques. People are still tinkering on the internet to see what gets a high ranking and what can boost sales. There is the opinion that there is still a long way to go before SEO is clearly defined and SEO experts can finally draw a clear line around standard SEO.

Promoting and selling Ebooks online is one way of making a business on the Web. Many online entrepreneurs branch out to creating their own Ebooks for more exposure and promotion. For first-time creators of Ebooks out there, here’s a video on how to create an Ebook using Open Office.

Of course, creating an Ebook isn’t enough. You’ll need exposure on the Web to capture leads and sales. Here’s an article from SearchNewz that focuses on how to optimize your PDF creation: Tips For Optimizing PDF Files For Search Engines.

If your website does not rank high, here’s what you can do to improve search engine rankings, engage visitors and convert more sales.

1. Align the site with your objectives

Have your business objectives and goals changed since you launched your website? If so, then you need to revisit your website’s content to ensure it supports your current business needs.

2. Remove useless items

Every item on your website competes for your visitors’ attention, reducing the impact of your key message. Is that welcome message necessary? Are some of those buttons redundant? Scrutinize every element to help deliver a strong message and eliminate distractions.

3. Update your information

Keep time-sensitive information on your website up to date. If you don’t have adequate resources, keep time-sensitive information to a minimum.

4. Edit your web copy for consistency

Businesses often have different people adding web copy at different times, which leads to inconsistencies. Review your copy from start to finish with a keen eye on spelling, format, style, narration, tense, flow and so on.

5. Split text blocks into scannable chunks

Massive blocks of text discourage visitors from exploring your website. Break up web copy with relevant headlines, subheads, bullet points and short, one-topic paragraphs. Your visitors will thank you by spending more time on your site.

6. Review fonts

Check your fonts to ensure consistent size, style and spacing. Consider using a style sheet. Fonts optimal for the Web include Arial, Courier, Georgia, Time New Roman and Verdana.

7. Add new web copy

Add relevant web copy frequently to satisfy visitors and search engines alike. Improve search engine rankings and give your visitors a reason to keep coming back.

8. Refresh your graphics

Renew your image with new graphics, charts and photos. Many are royalty free. Type in terms like “clip art,” “graphics,” and “free photos” into your favorite search engine and you’re on your way.

9. Make your graphics search engine friendly

Give your images tags with keywords to help improve search engine rankings.

10. Consider your color theme

Go over your colors to ensure they are a part of or at least complement your logo and brand. Dump backgrounds that make it difficult to read web copy.

11. Extinguish flashing content

Flashing content irritates visitors and turns them away. It’s one step away from announcing, “Congratulations! You’re the 1,000,000th visitor! Click here to claim prize!” If you want it to make a point, do so with compelling web copy, placement, font size or color.

12. Speed it up

Your pages should load fast. Don’t make your visitors wait 30 seconds or so just to watch your logo spin around. How many times have you retreated from a site while waiting for its intro to load? Relevant web copy is much more likely to grab the attention of a potential client.

13. Re-evaluate PDFs

Are you guilty of throwing PDFs onto your website to save time? PDFs are designed for print, not the Web. Unless it’s an e-book or a form, offer the information as a webpage and give your visitor the option of viewing it as a PDF.

14. Leave music to the DJs

Don’t blast music at your visitors. It slows access to your site and can cheapen your presentation. If music is required, hand over the controls to your visitor by making it optional.

15. Repair or delete broken links

Check all your links and be quick to repair or delete any that bring your visitors to the ‘404 file not found’ message. If a section is under construction, take it offline.

In this video, you will learn how to get your website indexed in Google in 48 hrs.

Autoresponders are a great way to build an email list and generate free traffic from a subscriber base. Learn about autoresponders how it is important to create traffic to your site.

Learn about some methodologies on how to expose your business online through internet marketing and this explains about search engine optimization making your website on top of search engines through best contents, keywords, links and other marketing strategies.

SearchStatus is a toolbar extension that allows you to view a site’s Google PageRank, Google Category, Alexa, and many more. What’s more is that this is applicable to any site!

SEO for Firefox is a Web marketing tool designed to bring in more data to Google and Yahoo! to make it easier to determine the value and competitive nature of a market.

Search engine optimizers have handy friends in these two SEO plugins for Mozilla Firefox! Mike McDonald of WebProNews gives us more tips on using these two SEO plugins to improve on search engine optimization techniques.

Steve Wildeman is a leading search engine optimizer at Corporate SEM. In this video, he gives us more SEO techniques, focusing on website and webpage search engine optimization.

Webmasters, site owners, and online marketers have these basic SEO techniques down pat. Here are the top basic techniques necessary in optimizing your website:

1. Keywords

Keywords are basically at the heart of search engines. To be on the top results of the search engines. You have to optimize on your keywords and keyword phrases. So make sure you’ve placed your keywords on the titles of every page of your site. Your main keywords should also be plaed on your Meta Tags on your pages. You can also put the keywords on the top and bottom portions of your pages, like putting it in the the first and last paragraphs of your text content.

It also helps when you determine what other keywords the search engines could have associated with your own keywords.Looking into the competing sites that also use your keywords is important. You can find the other sites with your keywords in the titles by using the allintitle command in Google (e.g. “allintitle:yourkeyword”).

2. Meta Tags, Title Tags, and Anchor Tags

You should have Meta Tags on each of your pages. As stated on number 1, it should also contain your keywords. Just remember not to repeat them; it”ll be like spamming that way. Be careful in writing your Meta Description because it will show up in the search engines.

The Title Tag should also contain your main keywords. It should be 63 charcters or less for it to appear in full in Google. The Title Tag is critical for on-page optimization and can help the search engine crawlers on your site.

The Anchor Tag, or the URL, should contain your title or the main keywords from your page title. The anchor text is also widely used. It combines your keywords in a clickable form and your site URL.

3. Link building

Building quality links is essential if you want to generate more traffic and be on the top pages of search results. The search engines use backlinks as a vote for your website and send their crawlers to determine your standing in the search engines. Start by submitting your site to the search engines like Google, Yahoo!, MSN, and to directories.

4. Indexed Pages

Knowing which of your pages have been indexed by the search engines is also valuable information. This is important for you because with this you will be able to determine what else to improve on your site and what else to offer to the online community.

You can also check to see your links that are displayed. Check if you have any titles or descriptions missing from your pages, and improve on them.

5. Blog Posts, Article, and Press Releases

Written works are also great generators of traffic and backlinks. Make a blog that encourages comments form readers and visitors. This blog should be updated daily or weekly. Articles should be submitted to ezines and article directories for more exposure and readability. Press releases should also be sent out on the Web with your site URL and contact details.

6. Social Networks

Social networking is also a big boost to your site’s traffic and availability. Social sites like Digg and StumbleUpon also help in optimizing your articles, posts, and site. Other social sites assist in promoting your products and services, like myspace, Facebook, and LinkedIn.

There are a lot more SEO techniques out there, some are growing in usage and some are still being developed. Email marketing is now one of the most used marketing strategies, for example. Other resort to consistently keeping up with basic SEO techniques and interacting with the online community through social networks.

Learn about network marketing, its important tools on how iit became a success and how it could help you and your site.