With the many forum posts, blog posts, and articles on the “SEO secrets” and online marketing techniques, it is not surprising that there are those who opt to keep quiet about theirs. With so many SEO techniques being shared online, there has been growing niche of online marketing newbies who delve into these shared secrets and render them useless after a time.

Think about it. The more you share your SEO secrets, the more other will use it. It will end go to a point wherein the tactic would be overused and the market would be saturated. It would be a very big disadvantage to the person who shared it because that specific secret made him or her a lot of money, and stopped working because he shared it with others. With this trend going on today, we cannot really blame some SEO experts to keep their secrets to themselves.

Not everyone thinks this way, of course. There are SEO experts who are very open to sharing information. They view it as a means to become popular and attract attention, which is a big plus in online marketing. Some experts say that it is only a matter of knowing and trusting the people you share information with. They only share information with people that they can brainstorm with and have a give-and-take relationship.

Some aspects of internet marketing and SEO are being talked less and less in the Web. Paid links, lead generation techniques are seen less and less, and even reciprocal linking is not always a topic anymore. There are just some SEO strategies that cannot be shared because competing sites may get hold of the strategies and make use of it themselves.

The way SEO strategies are being kept quiet nowadays, we can see it as an encouragement from the SEO experts to become one of them. Learn to make your own strategies and tactics. Make your own strategy to be successful online.

Here’s a video from Web Marketing Watch for all those who are on a link building campaign. Sage Lewis energetically tells of his experience receiving an embarrassing link request, and proceeds to give his opinion and set of advice in how to ask for a link.

Marketing is one of the very important tool of a business may it be online or offline that’s why entrepreneurs tend to spend a lot for building their own marketing strategy to drive consumers to their products and services. However, they should also be careful in setting up proper marketing strategy since this is a very delicate part of the business. The following is a checklist of 5 mistakes commonly made in marketing:

1. Lack of Research and Testing
Starting a business usually takes a lot of trial and error but this makes it to the top learning from mistakes done. That’s why Research and testing is essential to check if there would be a need for improvement or change in marketing strategies.A due diligence must be imposed when trying out some new marketing ideas.

2. Improper Focus and Positioning
Approach Marketing to demand feedback from your prospective customers. Focus and proper positioning should be done to avoid this mistake.

3. Marketing without a USP
Your Unique Selling Proposition (USP) will determine you among other competitors. That should be used in every marketing material you sent out for your business. It might be your own philosophical foundation of your business.

4. Failing to Capture Repeat Customers
Bear in my that in a business, marketing 80% of your business comes from existing customers and 20% comes from new customers. Give importance to your existing customers by showing them your latest marketing.

5. Lack of Focus on Potential Customer’s Needs
Give importance to your potential customers by knowing their needs since they are already a part of your growing business. A lot of businesses neglect to focus on their customer’s needs. Focusing on customer’s needs makes you discover what is needed to improve on your services offered. The secret to avoiding this common error is to find a need you can fill and then fill that need better than anyone else.