The one thing that is different between the newspapers, magazine, and publications offline and the press releases, posts, and articles online is the headline of the publication. With offline publications, you can get readers and subscribers by making titles and headlines that would capture a person’s attention — sometimes to the point wherein the title uses figurative means and sounds far from the story. Online headlines, however, tend to be direct to the point rather than creative. You have to stick to the keyword or keyword phrase of the post.

With offline publications, writer use creative phrases, clever puns, and baffling titles to get the reader to scan and read their articles. This is not the way the Web works, however. In the internet, in order for your article, post, or press release to be noticed and read, you have to get it up to the top search results of the search engines. This would naturally require search engine optimization.

Herein comes the problem with online headlines. Search engine optimization requires the optimum use of the article or page’s keyword or keyword phrase. The headline or title will have to be based on the keyword or phrase to gain some standing in the search results. Being in the top search results will give more exposure to the article or post, and that is what counts on the Web in order to capture readers and subscribers. “Clever” and “imaginative” headlines won’t fare well online unless it has the keyword or phrase on it.

We see here now the difference between a writer for print papers and a writer online. Offline writer can get away with many words in their articles and headlines, but the online writer has to stick to the keyword or phrase.

The evolution unto the Information and Digital Age can be considered a little confusion for the offline writers. Offline writers have made articles that are considered great offline. But when you key it in the Web, it would not be considered top ranking by the search engines unless it has the keyword or phrase. But as the internet is fast becoming a big part of the people’s everyday lives, even offline writers will have to make an impact on the Web.

Many people would consider that going online would be like the deterioration of great headlines. Puns, figures of speech, and other clever lines that are loved by readers is rarely used online. But then, creatively speaking, online headlines don’t have to be too technical. It has to be direct and to the point of the keyword or phrase. But there is that creativity spark that can sometimes combine technicalities with the figurative language. News websites and other publications will have to try harder to capture the attention of the readers online.

Creative link bait ideas can achieve just that. Link baiting is the act of creating some sort of content that compels people to link to your site