If your website does not rank high, here’s what you can do to improve search engine rankings, engage visitors and convert more sales.

1. Align the site with your objectives

Have your business objectives and goals changed since you launched your website? If so, then you need to revisit your website’s content to ensure it supports your current business needs.

2. Remove useless items

Every item on your website competes for your visitors’ attention, reducing the impact of your key message. Is that welcome message necessary? Are some of those buttons redundant? Scrutinize every element to help deliver a strong message and eliminate distractions.

3. Update your information

Keep time-sensitive information on your website up to date. If you don’t have adequate resources, keep time-sensitive information to a minimum.

4. Edit your web copy for consistency

Businesses often have different people adding web copy at different times, which leads to inconsistencies. Review your copy from start to finish with a keen eye on spelling, format, style, narration, tense, flow and so on.

5. Split text blocks into scannable chunks

Massive blocks of text discourage visitors from exploring your website. Break up web copy with relevant headlines, subheads, bullet points and short, one-topic paragraphs. Your visitors will thank you by spending more time on your site.

6. Review fonts

Check your fonts to ensure consistent size, style and spacing. Consider using a style sheet. Fonts optimal for the Web include Arial, Courier, Georgia, Time New Roman and Verdana.

7. Add new web copy

Add relevant web copy frequently to satisfy visitors and search engines alike. Improve search engine rankings and give your visitors a reason to keep coming back.

8. Refresh your graphics

Renew your image with new graphics, charts and photos. Many are royalty free. Type in terms like “clip art,” “graphics,” and “free photos” into your favorite search engine and you’re on your way.

9. Make your graphics search engine friendly

Give your images tags with keywords to help improve search engine rankings.

10. Consider your color theme

Go over your colors to ensure they are a part of or at least complement your logo and brand. Dump backgrounds that make it difficult to read web copy.

11. Extinguish flashing content

Flashing content irritates visitors and turns them away. It’s one step away from announcing, “Congratulations! You’re the 1,000,000th visitor! Click here to claim prize!” If you want it to make a point, do so with compelling web copy, placement, font size or color.

12. Speed it up

Your pages should load fast. Don’t make your visitors wait 30 seconds or so just to watch your logo spin around. How many times have you retreated from a site while waiting for its intro to load? Relevant web copy is much more likely to grab the attention of a potential client.

13. Re-evaluate PDFs

Are you guilty of throwing PDFs onto your website to save time? PDFs are designed for print, not the Web. Unless it’s an e-book or a form, offer the information as a webpage and give your visitor the option of viewing it as a PDF.

14. Leave music to the DJs

Don’t blast music at your visitors. It slows access to your site and can cheapen your presentation. If music is required, hand over the controls to your visitor by making it optional.

15. Repair or delete broken links

Check all your links and be quick to repair or delete any that bring your visitors to the ‘404 file not found’ message. If a section is under construction, take it offline.

In this video, you will learn how to get your website indexed in Google in 48 hrs.

Learn about SEOmoz Google Search Engine Ranking Factors. And the survey from the top minds in the search engine business gives a clear view of what are the most important factors to consider when thinking about ranking well on the major search engines.

There are portals that drive more traffic to your site.according to Fishkin. However it has to be the right traffic for the story to go viral.
Here are the important social media portals:

Digg - It gives around 2 million visits daily. You need 50 – 100 votes to be in the first page. That will generate some 10 – 30000 visits to your page on average, and some 1000 links in three weeks.

Reddit.com - gives some 500,000 visitors daily. It is broader compared to Digg. A front page listing requires some 20 – 40 votes . It will generate 4-10K visitors and some 600+ links.

Netscape.com - It is a more news centric site. It gives 250K visits daily. Must have 20-40 votes to get on the front page. That will generate some 4-8K visits on average and 300 or more inbound links.

del.icio.us - A very famous and web developer centric social site. At least 20 to 30 people have to bookmark your page to get it to the front page.

Stumble Upon - Has 3 million users and success means you may generate some 500 – 50000 visits and 25-250 links.

Source: Social media

In this video, Senior Vice President Stephanie Leffler presented tips for companies on how to get to the top of search engines: by giving good links to your site, good content and title tags and meta tags.

In this Video, you’ll learn about how important marketing strategy is in a certain product or services..because it could capture the heart, or even just the eyes of consumers. Its how you present the product that would entice consumers to buy your products or services. That’s the magic of a good marketing!

Marketing has been categorized into two The Push Marketing and The Pull Marketing. Business owners must learn to study marketing in order to put up their own business with an aim to put it into success. And marketing is the best strategy that would make such business reach success. There are two different Marketing Categories that will be discussed:

Pull Marketing – is the primary or the first step in marketing. This is where advertising starts and developed as well as promotional strategies such as giving out discounts, sale, special offers etc..to attract your prospected customers to buy your product or services. In Pull Marketing, there is an increased, time limited value to attract more customers thus, will lead to success. Consumers are getting smarter and advertisement savvy. Instead of forcing a product onto the consumer, our strategies pull the consumer toward the product by making the product interesting, fun, and entertaining. Inasmuch, people advertise and recommend the product to a friend, family member or colleague because the product has a superior quality or strength. Friends trust friends.

Push Marketing – Another marketing category that develops and starts advertising to their marketing and distribution channel to help them promote their products and services to the consumers. The distributors is given the opportunity to promote your services and products. And when this type has been directed, It might include wholesale discounts, kickbacks, bonuses, and other types of support. It’s all designed to have the retailer promote your product to the end users over a different product. Many marketers are using the “push” strategy of persuasion. Traditional marketing models that force products in consumers faces, end up pushing the consumer away. This has not always been the case, however. Today information-technology and globalization has created a cluttered advertising arena for advertisers.
Another type of push marketing is taking over this is known as the referral and word of mouth marketing. When companies encourage happy customers to spread the word to their friends and families, that’s a type of push marketing. Or, when companies make ads that are controversial, cheeky, or downright shocking, they create a little buzz - that’s another type of push marketing.
To analyze it all, we need both to have a balanced marketing strategy in order to create an excellent mix that will be more attractive to your prospected customers to knock on your door. You may get a lot of feedbacks from them but through this, your products and services will gain its popularity in the market. It would be the best marketing plan.

We all have to deal with an angry customer. Whether it’s in the drive thru, classroom or corporate meeting, you need to be prepared to survive their tantrum. Learn from this video tips to control yourself and the situation.

Johnson & Johnson is one of the biggest health care companies in the world. One of their business practices is to be serious about corporate social responsibility and taking care of the environment. In the video, they also showed how being involved in environmental and energy issues have affected their business sales. It’s a great example for other businesses to be involved in conserving and saving the environment.

One of the prevailing marketing tactics used today is called green marketing. Many companies have opted to use this tactic to market to people who would rather want to buy products and services and at the same time help the community. This tactic is usually used when a company wants to differentiate its products and services from those of the competition.

Green marketing was first used in marketing consumer products. Over the years it has spread to many other sectors of retail. The main target market of green marketing is the middle- and upper-income consumers who have that sense of responsibility towards other people and their community.

From TV Week:

Green marketing is really about providing a tie-breaker after location, cost, features and benefits are weighed by the consumer. It gives these consumers an emotional connection to a builder that values the environment in which they build new homes. Green marketing helps to tell the consumer that your company is part of the solution and not part of the problem. It also humanizes your company in the eyes of a buyer.

Nowadays, however, it’s not easy going green. Many companies have employed green marketing as part of their marketing advertising campaigns. With this steely competition and as the public becomes more aware of environmental issues, green marketing has become much more complicated and challenging.