Social media sites are hot online now. Meeting new friends, joining groups with same interests, and marketing online. This is the best way to know the interest of people online. Being connected and reaching out to other people is fun and very challenging. However,there some tactics you need to know to be more effective and to be social. To let others know your product or brand.

Here are seven social marketing tactics to help your brand “get social”:

1. Boost the Fun Factor – Discover what are the popular social sites your customers or influencers often visit and help them or create something that could enhance the fun or that could entertain them. That way, you could start to reach out or connected to them. But be give them freedom by not controlling them.

2. See the Forest and the Trees – try reaching out to those smaller social networks and join groups with the same interests and introduce something new to them that would be of their interest as well. Through this you could build new opporunities and intoduce them to some popular sites.

3. Widgets are Welcome – Try introducing some widget in your next online marketing program. It is an application that appears on blogs, websites and social sites that allow users to personalize their page easily and its fun. Through this, you can easily capture their attention and interests while strategically branding your product.

4. Conversation is King – Through those applications you created, try putting applications that allows unlimited conversations wherein they could share their thoughts either through video or audio that can boost interaction and brand resonance among them. And give them way to connect back to you an give access to someone internally.

5. Engage – reach out to your customers at human level because nowadays it is very important to be connected to your customers by showing how important they are by engaging with them. This will have a high impact on them depending on the tools you used.

6. Research and Listen – Try monitoring your customers’ activities and culture of community this will help you learn about their preferences. Through this, you will uncover ideas of building or deploying relevant tools or services as well as methods for your customers.

7. Don’t Go It Alone – Making mistakes in social media sites can cause more damage than not participating at all. Try observing or researching on some marketing or any strategic business partners for you to create more effective presence on social sites.

In building a business, one should create a what we call “Best Marketing strategy” wherein you have your prospects that would be converted into customers or clients this strategy is a Butterfly Marketing System. Like a birth of a butterfly, marketing has its cycle that needs to be processed properly to ensure ite effectivity.

The Butterfly Marketing System:

EGG = PROSECTS is the top most of the cycle. They are the main factor of your business where you could convert into sales and that could benefit from your products and services. And segmentation comes in to help you identify your target prospects

CATERPILLAR = QUALIFIED PROSPECTS they are your target prospects that showed interest in your products and services this is the stage where you have the full opportunity to give thhem more knowledge about your product since they have already showed interest so you could move to the next level or cycle

PUPAL = SAMPLERS this one of the most important cycle after you have presented your products and services to your qualified prospects you should give them samples or free services that could prove your presentations and could help you covert them into customers.

BUTTERFLY = The most important stage as a marketing technique, offer them something that they couldn’t resist. This could help you capture their hearts and through this, you can easily convert them into customers and the more customers means sales.

If you have already captured your customers, give them importance for without them, your business wouldn’t be possible. You have to work out how you could always retain your customers.

That is the power of a Butterfly Marketing.

Source: Butterfly Marketing

Online businesses always aim to reach the top rank in every search engine to gain more readers and visitors on their site. This is because more visitors means more site traffic and the more traffic you get on your site, means more sales to get your targeted income. But this could not be possible without having some great marketing strategy. SEO have come up with these 10 great tips for success:

1. Content – One of the most important factor in one’s site that should be inviting for everyone. This will serve as the cover of your site where readers would find what they are looking for or if it is worth their time to visit your site. One should ensure great and inspiring content that would be valued by your prospected visitors. Thus, creating such genuine content will help you boost your site.

2. Incoming Links – The more links you have, the more often your website to be crawled. Learn to reach out and let others know your site exists. Make sure you have proper anchor text for your incoming links. Learn to do Link exchange with other quality site or popular sites and do reciprocal linking. through this you will gain more links from them. Because the more popular the site, the more links you will gain. But you must also ensure you have good contents that is worth linking for.

3. Web site title – Creating a unique title for your web site is very important and make sure you have the right keyword for Google to be clearly understood. Aside from good contents, tilte is also one of the main part of your site that could catch more visitors in search results. Make your title more specific pointing to your site’s contents or goal so readers would know exactly what your site is all about.

4. Heading tags – Use them to define your site’s organizational structure and to simplify page navigation. A Well-written header text informs your visitors and helps them navigate through your page maybe keeping them at your site longer. Effective header tags will increase your site ranking on some search engines.

5. Internal Linking - This allows you to link to another section on the same web page, so it basically scrolls the page up or down to the desired location. This is helpful to the user to quickly jump to the information he/she is looking for. You should make sure that your site is easy to navigate that could help readers find what they search for.. It could help boost your site in search engines. This very important optimization technique is often ignored by link-seeking website owners.

6. Keyword Density - This is important because search engines use this information to categorize a site’s theme, inorder to determine which terms the site is relevant to. The perfect keyword density will help to achieve higher search engine rank. Keyword density also needs to be balanced correctly . Not too low not too high only in a moderate technique to avoid getting flagged for “keyword spamming”.

7. Sitemaps – It is also good if you’ll learn a give and take idea by helping search engines find its content on the site. And make sure you maintain a site map for all the pages on your website that would guide search robots and find all the pages on your site and indexed them.

8. Meta Tags - is used by search engines to allow them to more accurately list your site in their indexes. Sometimes. If you simply produce your home page and register the URL with a search engine, or a number of search engines, their spider programmes will toddle along to your site to index it. This could help boost your site’s rank

9. URL Structure – You must make sure that your URL also corresponds to the the content of your corresponding page

10. Domain – This could help to have keywords to rank on search engines for the readers to easily recognize and have interest to browse your site.

What are cultural brands?

Cultural brands are brands that are picked up by the the current popular culture, and sometimes affect and change popular culture. These are brands that have conviction shown on them and follow through with their principles. Cultural brands naturally stand for something, and are embedded in a person’s way of life. They have a way of influencing people and are a hot topic among them.

Examples of cultural brands are Nike, Sony, Adidas, and Apple. Just by hearing these brands, one can already ascertain their influences on the pop culture. Nike and its “Just Do It” slogan gives a push to the people to be all they wanna be without hesitation. Adidas gives quality to coolness and coolness to quality. Sony and Apple both inspire people to improve their daily lives with technological advancements.

In online marketing, for the cultural brands to maintain their hold, and for other brands to be more successful, the brands should be able to give that “effective, engaging, effective experience.” The brands need to become a part of a person’s daily life. It needs to provoke conversations, and let people feel the need for them.

The difference between cultural brands and the others is that non-cultural brands have to rely more on advertising and marketing whereas the cultural brands rarely do. Cultural brands don’t need to.

So what happens when your brand isn’t a cultural brand? Can your product become one? The answer is yes. But to be a cultural brand, it takes a different route than the traditional marketing. Cultural brands became what they are through their behavior. It was how they represented themselves, from its product design to the marketing process.

How do you create a cultural brand out of your brand? It starts with opening up your point of view to the public. This point of view becomes the passion and conviction that you will embed in your brand. It should be able to move people, giving them an experience of your point of view, and influencing them in their decisions. Its presence and conviction is, after all, what made them apart from other brands.

Despite the growing influence of the Web and the increasing media consumption of the internet, there are still some companies that are reluctant to make strategic marketing campaigns online. Noticeably, many companies have already paved their way into the online market. But what of the companies that are reluctant to join the majority?

The internet has definitely attracted many people and online users are increasing everyday. The vast majority of people do online research and sometimes make their purchases online. When compared to the television, there is a great probability that the internet will surpass the TV as the number 1 medium in the near future.

But there are still some concerns for some companies on the matter of investing online. They claim that there are still a lot of significant barriers they have to overcome before making an investment in online marketing. Problems such as the inability to measure consumer impact, digital and agency capabilities, management flexibility, and employee capabilities are among the considerations that a company has to ponder about whenever delving into online marketing.

The most important, and most common, problem that the companies deal with is the capabilities of their agency and people. For many companies, especially those that are new to online marketing, designing online marketing campaigns and finding talented people for the job can be difficult. There are companies that are still exploring the online environment and the current management the company has may not find it so easy to understand.

Another serious factor involved in investing in online marketing is that it will take some internal changes in the management and operations. These changes will naturally take some time and require the development of strong communication and new goals and objectives.

The growth of the internet, though, is something that companies cannot just ignore. In order to reach out to more consumers and grow globally as a business, companies are doing their best to adapt to the online craze and invest in online marketing.

With both the mobile phone industry becoming more and more popular, mobile marketing has become one of the top emerging trends in business marketing. Why wouldn’t it be? Almost everyone in almost every place in the world interact with each other through their mobile phones and the internet. Both the mobile medium and the internet contain connections among people who are prospective customers. Both the mobile medium and the internet offer opportunities for companies to spread word on their products and services. As the internet is being optimized in its uses for marketing, why would mobile marketing not be tapped too?

Mobile marketing has actually been slow despite its growth. This is because with marketers can recognize that people hate being spammed on their mobile. But, generally, receiving advertising through mobile mediums are okay so long as it is relevant and the users still have control over the medium.

Text marketing, on the other hand, is also being used more commonly now than in the past. Text marketing involves inviting ad viewers and readers to text in if they are interested in a product or service featured in the text messages.

Here’s a video that talks on about the emerging trend of mobile marketing.

In such Business site or online business site,Product pages also plays an important role since this could be one of the best way to attract our visitors and prospected clients. But, SEO benefits of product pages are often neglected or overlooked. Below are some tips for product pages:

1.Unique product descriptions – make your own original product content this could help you drive more traffic to your sites and avoid duplicating contents from other source that could lead you to be marked down in search engines causing your rank to move down. Moreover, the more contents you have for your sites or product, the more visitors will be attracted to your site thus gaining more readers means higher page rank.

2.Use keywords in URLs - URLs on your site is also essential to drive traffic to your site. It would be more easy for you readers or visitors to remember your site if you put keywords in it. Rather putting some long URLs that is not related to your site.

3.Use customer product reviews – customer’s opinion matters the most because through those opinions your business’ success lies. Their reviews will help your business reach its targeted sales because from there, you will discover suggestions and things needed to be improved or added to meet your customers’ needs.

This video will teach you about internet advertising techniques.

SEO knows no boundaries. While business and companies expand their markets to foreign places and markets, the key factors in SEO remains the key factors in marketing on a global scale. Whether on your territory or across the global borders, there are things in search engine marketing that just holds true to their purpose.

Content: This is still a big factor for websites. Whether or not it is searched on Google, Yahoo!, Baidu, or other engines, unique and crawlable content is still a dominant factor. Text and tags are still great points to focus on, while Flash and AJAX remain not too friendly on the search engines.

Keywords: Having keywords on the pages and content also remains to be relevant. Make sure, though, that you do a market research on each different place you’re in. There are places wherein they use another term for something your original market is using. For example, some countries may use “softdrink” while other countries prefer the word “soda.” It’s a matter of knowing which keyword is more appropriate to use in a specific market.

Social Sites and Link Building: Links are still needed. That is a fact that will not change for the search engines in general. However, in link building on a global scale, it is important to determine which domains are popular in each specific place and adhere to it. Optimizing through the most used and popular social sites in a specific place can help gain popularity for your site or business among that local market.

Diplomatic Relations

When dealing with the global market, there will be some changes in the way you market your company. This is because specific markets will have their own distinct characteristics and you will have to bend and develop new strategies to implement your business.

This is better achieved through diplomatic relations and building a great partnership with each market. Working with the locals of a country will enable you to foster a great working relationship with the people and understand how to market to them effectively. Having global partners can help in overcoming language and communication barriers and assist in making more effective marketing campaigns.

1. General Electric - Country: U.S., Overall score: 8.24, Rank among Electronics: 1

2. Toyota Motor - Country: Japan, Overall score: 7.18, Rank among Motor Vehicles: 2

3. Procter & Gamble - Country: U.S., Overall score: 8.36, Rank among Household and Personal Products : 1

4. Johnson & Johnson - Country: U.S., Overall score: 7.53, Rank among Pharmaceuticals: 2

5. Apple - Country: U.S., Overall score: 7.45, Rank among Computers: 2

6. Berkshire Hathaway - Country: U.S., Overall score: 8.28, Rank among Insurance: Property and Casualty: 1

7. FedEx - Country: U.S., Overall score: 8.41, Rank among Delivery : 1

8. Microsoft - Country: U.S., Overall score: 7.03, Rank among Computers: 3

9. BMW - Country: Germany, Overall score: 7.38, Rank among Motor Vehicles: 1

10 PepsiCo - Country: U.S., Overall score: 7.62, Rank among Consumer Food Products: 2

Source: Fortune