Archive for the ‘Companies’ Category

Sharing

Tuesday, January 22nd, 2008

Webmaster companies do not always provide the specific tasks of their employees to the clients. The companies would usually just provide general methodologies in search engine marketing. This way, the client knows what to expect (even in general terms) and the company gets to keep their tactics their core competency.

Webmaster and SEO companies usually keep their methods to themselves to maintain their position of helping their clients achieve high rankings and boosting sales. Search engine marketing skills are easy to learn and master, and webmaster and SEO companies risk losing their clients once these clients know how to do it all by themselves.

But well-taught and experienced SEO personnel can be hard to find, and both the companies and clients want their personnel to reach this level of work experience and expertise. This would create not just detailed reports from the company about the skills and progress of their personnel. Clients would also want to be informed of the capabilities and progress of their agents. With both the company and the clients vying for the same thing, it is only reasonable that the client also knows of the different and specific tasks that their agents do. While this may seem a little risky for the company, it also has the positive outcome of making all parties concerned more productive.

Sharing SEO Knowledge

There can be a lot gained from sharing knowledge to the clients. First of all, SEO tactics constantly evolve. By sharing knowledge with the clients, both the company and the client can think of creative new ways to improve and implement successful strategies. Another reason for this knowledge sharing is to improve on the relationship with the clients. By sharing knowledge and insights, the company and client are both establishing a long-term partnership.

Sharing knowledge and learning more about each other will also help in customizing the SEO methodologies needed to be done for the client. In getting to know the client, the company may find that a certain SEO method may not be the best method for the client. Reversibly, the client may find that the company may have some flaws in their methodologies and would be glad for the help they can get from the client. The clients can help the companies in looking after the changes and developments in the industry, at the same time helping to improve on the methodologies of the SEO company.

8

Thursday, January 3rd, 2008
easy

1.Easy Money - Richard Branson’s new firm, Virgin Money, will change the face of finance by replacing inflexible loans from big banks with a more personal, nimble approach to lending.

electric

2.Putting the zoom in electric cars - For the first time since the early 20th century, America is seeing a flowering of entrepreneurship in the auto industry. At least 11 new electric car companies, each working on a wide range of technologies, have launched or plan to launch models. These upstarts are not modest. They believe they can do what major automakers have failed to do: bring an electric car to the mass market.

charcoal

3.A greener charcoal - Walter has started a company called Bagazo to sell low-cost charcoal briquettes made from plant waste to his countrymen. Bagazo is Spanish for “bagasse,” or sugar cane waste, but corn cobs and banana leaves can also be used in Walter’s process. The waste material is carbonized, mixed with a binder, pressed into briquettes, and allowed to dry. The result burns far cleaner and longer than wood.

jetpack

4.JetPack - Troy Widgery’s company, JetPack International, has spent the past two years developing a device that fulfills those Jetsons-era fantasies - and can keep you airborne for all of nine minutes.

wi-fly

5.Wi-Fly - Should you be doing a lot more business at 35,000 feet in 2008, you’ll have Jack Blumenstein to thank. The CEO of Denver-based AirCell has inked deals with American Airlines and Virgin America to bring wireless Internet access to their aircraft, starting in the first half of 2008.

weedy

6.Weedy wine - Not every farmer gives up precious soil space to plants that aren’t his crop. Still fewer bury cow horns beneath flower beds or treat vines with teas made from fermented Holstein manure. But Tunnell, 58, is not your average vintner. In early 2008 he will become one of the first in the U.S. to sell a wine that’s certified as made in an entirely biodynamic vineyard.

real estate

7.Real estate in ‘08 - Expect tremors to keep shaking the real estate market along multiple fault lines in 2008.

dash

8.Dash Navigation – Dreaming of a magic box in your car that could tell you anything you wanted to know about your daily commute, Your magic box will be in stores starting July 2008 that could inform you where the cheapest gas is and how could you avoid traffic.

Source: CNN Money

Getting

Monday, December 3rd, 2007

In this age where employers and recruiters sometimes look through the Internet for applicants and job-seekers, it is only advisable to have an online presence and a strong profile that can have an impact on employers and recruiters. One site that can help you in getting hired fast is LinkedIn.com. Here’s a video that’ll give you 8 tips in getting hired fast through LinkedIn!

Evaluating

Monday, December 3rd, 2007

Many folks would not think that this would be an option for employers but, yes, they can do a background check on their applicants on the Web. This is the Information Age, and we have begun tapping into what technology and information can do combined, albeit this age is also commonly known as the Digital Age (others would rather call it the Wireless Age).

Since information is just a click away, employers and recruiters would take the easy option of surfing the Internet and looking for information on their applicants and candidates. With this development in many companies and businesses, especially businesses that specializes in computer and information technology, applicants and job-seekers should be aware of the potential, and the downside, of having a profile online.

For employers and recruiters, this process has unloaded a great deal of manual work for them. When information is automated, not only can they save time by surfing online for background checks but they can also generate more in-depth analysis from an applicant’s profile. There are some things that can be seen in the online profile that is not visible in the resume. Resumes can be stiff and limited, whereas looking at profiles at Facebook, for example, can give the employers and recruiters more information about you.

Online profiles give out not just facts about a person but also his interests and preferences. Blogs will also help the employers understand the applicants better because blogs can show their personal side. From what is written, employers and recruiters can deduct whether you are well-rounded, intelligent, flexible, etc.

In building your profile online, here are some tips to bear in mind:

    Build up your profile with meaningful contributions to the community.
    Make use of your knowledge and experiences and post them in.
    Hook up to a lot of friends and acquaintances. Do not add strangers if you have no connection with them whatsoever.
    Write and post more for more visibility in the search engines and to the public
    Be sure not to post any photos that can ruin your impression (e.g. Drunken photos, nude photos, very foul language, etc.).
    Tell your friends to do the same and ask them not to pass you photos, videos, or comments that are not pleasing for the visitors (and the employers).

You can opt not to have an online profile. But in this day and age, when the Internet and technology is used more than the usual manual labors, having an online presence is a thumbs-up for employers and recruiter. If you are nowhere in the Web, they would deem that you did not have that much of an impact on your past jobs, not enough that you would be recognized by the public.

Building

Friday, October 26th, 2007

Multi-channel retailing is becoming increasingly crucial for businesses to survive in an online age - Rebecca Spicer explores the options and steps required to build a successful e-store.

Thanks to the spread of broadband and wireless services at home, online business are growing rapidly, urged on by confidence in online brands such as eBay and Amazon.

The global ACNielsen Online Consumer Opinion Survey conducted last October found the vast majority of Australian internet users (87 percent) made a purchase over the internet. “Our ongoing e-commerce research clearly demonstrates an upward trend in Australian and global online shopping,” says Richard Sandlant, ACNielsen’s director of customised research.

So, how can your business tap into this growing market? While businesses may already
have websites to promote their business and provide additional information, it may be worth considering actually selling online as well.

David Lammey, general manager of business and consumer at web and application hosting company WebCentral, believes the decision for a business to expand online will be based on increasing its turnover and making the business more profitable. “What businesses are trying to do is sell more with less effort, and an online store can do that,” he says.

However, before embarking on developing your e-store, Lammey suggests asking yourself the following questions:

1. Is my product really going to sell; is it applicable; are people going to buy it on the internet? Anna Carosa started her accessory business, msAnna, just over two years ago. After successfully selling via mail-order catalogue she decided to launch online a year later. Selling mainly handbags and jewellery, she knew these were viable products to sell online. “I find with handbags, it’s more of a visual thing,” she says. “People know roughly what their style and taste is so most can buy jewellery and fashion accessories online relatively easily.”

2. How do you want to brand and structure the shop; do you want it to be a link off your main business website or a separate entity?

3. How am I going to do it? Analyse your current financial position—resources, costs, and so on—then ask yourself, can I afford this additional distribution channel? You’ll need to consider the extra resources needed to fulfil online sales and maintain the website, as well as set-up charges, ongoing maintenance and trouble-shooting costs.

4. Will you build and maintain the site in-house, outsource the job or use a combination of both? Deciding which way to go will depend on your time and resources, and how much risk you’re willing to take.

If you’re planning to sell online, the best research starting point would be to shop online yourself. Have a look at how other e-stores function and you’ll get an understanding of what consumers expect in terms of usability and security.

More on how to build your e-store: Building an E-Store by Rebecca Spicer, DynamicBusiness.com

8

Tuesday, September 25th, 2007

elevate1.ElevateHome

A former furniture designer for Pottery Barn, Edgar Blazona, 35, is owner and CEO of a children’s-furniture firm called ElevateHome. Blazona depends on two factories - one in Thailand and one in India - for all of ElevateHome’s wares.

south2.South West Trading

Jonelle Raffino’s family-owned startup, South West Trading (soysilk.com), had stirred up demand for its line of yarns made from bamboo, corn and soy fibers, but Raffino couldn’t supply it fast enough.

yakpak
3.YakPak

Stephen Holt founded YakPak - a company that makes messenger bags, backpacks, and totes - in 1988, but despite a growing client base of hip urbanites, his firm was not living up to its potential.

bulbs
4.Bulbs.com

A Worcester, Mass., online retailer of light bulbs and fixtures, has seen its revenue grow by 50 percent annually for the past three years.

forms5.Efficient Forms

David Kenney won the sale for his small company, Efficient Forms, whose software automates the process of filling out forms for companies such as big insurers.

china6.China Manufacturing Network

China Manufacturing Network (sourceglobally.com), a ten-employee firm in Irvine, Calif., draws on 90 factories in China, Malaysia and Singapore to produce such esoteric devices as the lens housings of industrial lasers.

floor
7.Carlisle Wide Plank Floors

When Carlisle Wide Plank Floors launched its new Web site last spring, the phone stopped ringing. Normally that would be a bad sign. For 40 years, Carlisle had relied primarily on print advertisements to generate calls to its toll-free number. It hadn’t been a particularly efficient practice in recent years; the wood-flooring company, based in Stoddard, N.H., kept increasing its ad budget just to maintain the same number of leads.

ink
8.Carrot Ink

For years Carrot Ink, a Dallas-based online retailer of printer cartridges, treated its Web site design like a guessing game