Webmaster companies do not always provide the specific tasks of their employees to the clients. The companies would usually just provide general methodologies in search engine marketing. This way, the client knows what to expect (even in general terms) and the company gets to keep their tactics their core competency.
Webmaster and SEO companies usually keep their methods to themselves to maintain their position of helping their clients achieve high rankings and boosting sales. Search engine marketing skills are easy to learn and master, and webmaster and SEO companies risk losing their clients once these clients know how to do it all by themselves.
But well-taught and experienced SEO personnel can be hard to find, and both the companies and clients want their personnel to reach this level of work experience and expertise. This would create not just detailed reports from the company about the skills and progress of their personnel. Clients would also want to be informed of the capabilities and progress of their agents. With both the company and the clients vying for the same thing, it is only reasonable that the client also knows of the different and specific tasks that their agents do. While this may seem a little risky for the company, it also has the positive outcome of making all parties concerned more productive.
There can be a lot gained from sharing knowledge to the clients. First of all, SEO tactics constantly evolve. By sharing knowledge with the clients, both the company and the client can think of creative new ways to improve and implement successful strategies. Another reason for this knowledge sharing is to improve on the relationship with the clients. By sharing knowledge and insights, the company and client are both establishing a long-term partnership.
Sharing knowledge and learning more about each other will also help in customizing the SEO methodologies needed to be done for the client. In getting to know the client, the company may find that a certain SEO method may not be the best method for the client. Reversibly, the client may find that the company may have some flaws in their methodologies and would be glad for the help they can get from the client. The clients can help the companies in looking after the changes and developments in the industry, at the same time helping to improve on the methodologies of the SEO company.