Archive for the ‘2008 Online marketing trends’ Category

Improving your Product Pages..

Wednesday, February 20th, 2008

In such Business site or online business site,Product pages also plays an important role since this could be one of the best way to attract our visitors and prospected clients. But, SEO benefits of product pages are often neglected or overlooked. Below are some tips for product pages:


1.Unique product descriptions
– make your own original product content this could help you drive more traffic to your sites and avoid duplicating contents from other source that could lead you to be marked down in search engines causing your rank to move down. Moreover, the more contents you have for your sites or product, the more visitors will be attracted to your site thus gaining more readers means higher page rank.

2.Use keywords in URLs - URLs on your site is also essential to drive traffic to your site. It would be more easy for you readers or visitors to remember your site if you put keywords in it. Rather putting some long URLs that is not related to your site.

3.Use customer product reviews – customer’s opinion matters the most because through those opinions your business’ success lies. Their reviews will help your business reach its targeted sales because from there, you will discover suggestions and things needed to be improved or added to meet your customers’ needs.

Less SEO Transparency

Tuesday, February 19th, 2008

With the many forum posts, blog posts, and articles on the “SEO secrets” and online marketing techniques, it is not surprising that there are those who opt to keep quiet about theirs. With so many SEO techniques being shared online, there has been growing niche of online marketing newbies who delve into these shared secrets and render them useless after a time.

Think about it. The more you share your SEO secrets, the more other will use it. It will end go to a point wherein the tactic would be overused and the market would be saturated. It would be a very big disadvantage to the person who shared it because that specific secret made him or her a lot of money, and stopped working because he shared it with others. With this trend going on today, we cannot really blame some SEO experts to keep their secrets to themselves.

SEO Transparency

Not everyone thinks this way, of course. There are SEO experts who are very open to sharing information. They view it as a means to become popular and attract attention, which is a big plus in online marketing. Some experts say that it is only a matter of knowing and trusting the people you share information with. They only share information with people that they can brainstorm with and have a give-and-take relationship.

Some aspects of internet marketing and SEO are being talked less and less in the Web. Paid links, lead generation techniques are seen less and less, and even reciprocal linking is not always a topic anymore. There are just some SEO strategies that cannot be shared because competing sites may get hold of the strategies and make use of it themselves.

The way SEO strategies are being kept quiet nowadays, we can see it as an encouragement from the SEO experts to become one of them. Learn to make your own strategies and tactics. Make your own strategy to be successful online.

Seven Top Online Marketing Trends for 2008

Friday, January 4th, 2008

Consider these seven top online marketing trends for 2008:
1. The growth of Social media from expanded niche products. Facebook increased share significantly in 2007, grabbing attention from MySpace and YouTube, social media growth in 2008 will emerge from more targeted offerings that attract users based on interest.

2. Search marketing will continue to grow into other formats, like social, local, and mobile search.

3. As Online marketing continue to extend and become more mature, analytics will reach its success and t would be important for revealing areas of opportunity and those that require additional effort. Analytics and related measurements will become more sophisticated.

4. The widespread of behavioral targeting that will provide improved customer experiences, offering customers more relevant information to consumers and better targeted ads to marketers. Thus extending beyond current uses for media and social networking sites to help other online marketers improve and tailor their customer experience.

5. The continued integration of Online and offline as retailers update technology to allow customers to use the channel they prefer for each aspect of the purchase process.

6. The evolution of E-mail communications. The email promotions has lost its novelty. Given consumer fatigue from increased frequency and stale offers, marketers must focus on communicating to consumers when they’re most willing to listen to them. This translates into increased use of behaviorally triggered e-mail related to customer actions, more personalized and dynamic content, and greater use of newsletters that provide customers with either valuable or entertaining information.

7. New technology will disrupt the market. or a shift in how existing products are used. Be sure, something big like a Google, MySpace, or YouTube will arrive out of nowhere and provide a great opportunity for marketers who can react fast.

Source: The ClickZ Network