Archive for the ‘2008 Big Ideas’ Category

Mobile Marketing

Thursday, February 21st, 2008

With both the mobile phone industry becoming more and more popular, mobile marketing has become one of the top emerging trends in business marketing. Why wouldn’t it be? Almost everyone in almost every place in the world interact with each other through their mobile phones and the internet. Both the mobile medium and the internet contain connections among people who are prospective customers. Both the mobile medium and the internet offer opportunities for companies to spread word on their products and services. As the internet is being optimized in its uses for marketing, why would mobile marketing not be tapped too?

Mobile marketing has actually been slow despite its growth. This is because with marketers can recognize that people hate being spammed on their mobile. But, generally, receiving advertising through mobile mediums are okay so long as it is relevant and the users still have control over the medium.

Text marketing, on the other hand, is also being used more commonly now than in the past. Text marketing involves inviting ad viewers and readers to text in if they are interested in a product or service featured in the text messages.

Here’s a video that talks on about the emerging trend of mobile marketing.

Improving your Product Pages..

Wednesday, February 20th, 2008

In such Business site or online business site,Product pages also plays an important role since this could be one of the best way to attract our visitors and prospected clients. But, SEO benefits of product pages are often neglected or overlooked. Below are some tips for product pages:


1.Unique product descriptions
– make your own original product content this could help you drive more traffic to your sites and avoid duplicating contents from other source that could lead you to be marked down in search engines causing your rank to move down. Moreover, the more contents you have for your sites or product, the more visitors will be attracted to your site thus gaining more readers means higher page rank.

2.Use keywords in URLs - URLs on your site is also essential to drive traffic to your site. It would be more easy for you readers or visitors to remember your site if you put keywords in it. Rather putting some long URLs that is not related to your site.

3.Use customer product reviews – customer’s opinion matters the most because through those opinions your business’ success lies. Their reviews will help your business reach its targeted sales because from there, you will discover suggestions and things needed to be improved or added to meet your customers’ needs.

7 Keys In Creating a Successful Global Business

Thursday, January 17th, 2008

Brand Building

1. Build and focus on your global brand and vision.

When you can see that a product or service can be served on a global scale and that everyone can enjoy from it, then that’s a start. Begin with that vision. A business is not complete without a vision and a mission, after all. Focus on building on that and develop your brand with it.

2. Raise and invest in money.

Capital is essential in any kind of business venture. Start with your own network of acquaintances in raising money for the start of your business if you cannot generate money for yourself. Make an opportunity to meet the people who you think are right to be in the business with you. Convince them that there can be no loss for them for this venture.

As much as possible, look for people who are involved in global startups because these people are often in safe jobs and have nothing crucial to lose. People like these are also interested in new business ventures.

3. Be different and better.

Being different sets you apart. Be unique ad you will be recognized. In the business world, this can give you your core competency and a distinct advantage over others. But that’s not all to it if you want to be successful. When you do things, you make sure that you do them better.

4. Use great systems to complement your business.

Even the smallest of businesses have a their own simple system and tools. Your global business is no exception. And with a global business, it cannot be just any system and tools. To compete in the global market, you’ll have to achieve the worldwide standards — e.g fast communication, top-of-the-line security, etc. Great systems like these can ensure you some of the foothold you need to stay in the business.

Don’t forget that in making these systems and in using these tools, you adhere to efficiency and effectivity. A lot of companies also bring down their expenses and concentrate on improving their systems to make them more cost-efficient.

5. Protect your brand.

Your brand should be protected. It’s what your business is all about in the first place. You should be prepared for future risks to protect it. Believing in the business is to believe in the brand and you have to stand up for it. The product may be as simple and as small like a straw or a pill. But it’s your brand and to stay in the global market is to protect it.

6. Protect and improve on your operations

Being a global business you are prone to many competitors wanting to know how you do your operations. To be more discreet on the operations and processes, companies usually split manufacturing and other procedures across countries. You could have formulas made in one country, then ship some of it to another country for processing, and some of it to another country for another treatment. In doing so, take into account the countries benefits and disadvantages. For example, one country you have in mind may have extensive but cheap labor force, and another country may be more technologically advanced than your other options.

7. Create and develop an innovative distribution model

To reach the global market, logistics and distribution channels are taken into careful consideration. How do you reach this part of the world? How can your customer be ensured of a speedy transaction?

To solve this problem, global companies apply their own innovative distribution model. They could give license to people across the world to help you sell your products. With this kind of negotiation, both of you will have profits to gain.

8 big ideas to watch in 2008

Thursday, January 3rd, 2008
easy

1.Easy Money - Richard Branson’s new firm, Virgin Money, will change the face of finance by replacing inflexible loans from big banks with a more personal, nimble approach to lending.

electric

2.Putting the zoom in electric cars - For the first time since the early 20th century, America is seeing a flowering of entrepreneurship in the auto industry. At least 11 new electric car companies, each working on a wide range of technologies, have launched or plan to launch models. These upstarts are not modest. They believe they can do what major automakers have failed to do: bring an electric car to the mass market.

charcoal

3.A greener charcoal - Walter has started a company called Bagazo to sell low-cost charcoal briquettes made from plant waste to his countrymen. Bagazo is Spanish for “bagasse,” or sugar cane waste, but corn cobs and banana leaves can also be used in Walter’s process. The waste material is carbonized, mixed with a binder, pressed into briquettes, and allowed to dry. The result burns far cleaner and longer than wood.

jetpack

4.JetPack - Troy Widgery’s company, JetPack International, has spent the past two years developing a device that fulfills those Jetsons-era fantasies - and can keep you airborne for all of nine minutes.

wi-fly

5.Wi-Fly - Should you be doing a lot more business at 35,000 feet in 2008, you’ll have Jack Blumenstein to thank. The CEO of Denver-based AirCell has inked deals with American Airlines and Virgin America to bring wireless Internet access to their aircraft, starting in the first half of 2008.

weedy

6.Weedy wine - Not every farmer gives up precious soil space to plants that aren’t his crop. Still fewer bury cow horns beneath flower beds or treat vines with teas made from fermented Holstein manure. But Tunnell, 58, is not your average vintner. In early 2008 he will become one of the first in the U.S. to sell a wine that’s certified as made in an entirely biodynamic vineyard.

real estate

7.Real estate in ‘08 - Expect tremors to keep shaking the real estate market along multiple fault lines in 2008.

dash

8.Dash Navigation – Dreaming of a magic box in your car that could tell you anything you wanted to know about your daily commute, Your magic box will be in stores starting July 2008 that could inform you where the cheapest gas is and how could you avoid traffic.

Source: CNN Money