Choosing over organic and paid search isn’t necessary when you’re into search engine marketing. This is because you don’t have to choose only one of them. Search engine marketing is flexible in a way where your can combine organic and paid search strategies to achieve top search results.

Organic and paid search have their own advantages and disadvantages. You don’t pay for clicks with organic search, while paid search can be expensive. You can have more control with editorials and messages with paid search, though, while in organic search you cannot guarantee a placement. These are just some of the key advantages and disadvantages of organic and paid search. Looking into these, you will find that you can form search engine marketing tactics to make full use of both and get great results in the search engines.

Here are some suggestions on how to use both organic and paid search and create a well-balanced search engine marketing strategy:

Optimize your site using organic search first. For those areas or markets that are hard to get into to get a placement with just using organic search, paid search will provide to be very helpful.

Regarding keywords, choose over three keywords or keyword phrases of your site that you can optimize mainly with organic search, while you can opt to use the rest of your keywords with paid search.

Use paid search strategies in testing out messaging and make use of the most effective copy in your meta descriptions and page titles. You can also do this same strategy in choosing your keywords. With a short-term paid search plan, determine which among the keywords or keyword phrases that you have been considering is giving you a higher response rate and use this keyword or phrase in your organic search campaigns.

These are just some mixed strategies that you can use to optimize both organic and paid search. These are proof that organic and paid search can work well together and that you don’t have to choose between them in search engine marketing. On the contrary, combining organic and paid search strategies makes a great campaign in search engine marketing.

This entry was posted on Monday, March 10th, 2008 at 8:50 am and is filed under Online Marketing, Search Engine Optimization, Advertising, Marketing Strategies, Search Results, Marketing Campaigns, Paid Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.