Differentiated Marketing - It is a type of marketing which is aimed for two or more specific part in the marketing field. Such company will target different parts and has a distinctive product for each, with different marketing strategies as well. It then helps build a greater loyalty and higher rate of purchasing by being aware to its customer’s wants and needs.

Advantages: Separate mix can be developed for each segment, different markets can be easily identified. Typically creates more sales then Undifferentiated Marketing.

Disadvantages: High marketing costs, message may not reach some customers.

Undifferentiated Marketing - is a market coverage strategy whereby differences within a market are ignored. Each strategy is considered the same thus, The company wanted to show the whole market its single poduct or services as well as its maketing strategy. But this approach ely on its mass production,distibution and even can be wasteful. This approach typically relies on mass manufacturing, mass distribution and mass advertising. This is is advisable when the competition is scarce and when the product has mass appeal.

Advantages: It can reach anyone,very cost effective, low marketing complexity.

Disadvantages: can be a waste, no segmentation, may lead to disappointing sales

Concentrated Marketing – Is a Marketing type in which the product is aimed that a few well defined part of the consumer population in a field of marketing. This is recommended for companies with limited budget.

Advantages: Allows small companies with limited resources to achieve a strong position in the specific market segment it serves, without mass production, mass distribution or mass advertising.

Disadvantages: Requires sophisticated marketing, ignores other areas of the market, can cause problems in future as may make it more difficult for company.

Source: Marketing & Advertising

This entry was posted on Monday, February 4th, 2008 at 11:48 am and is filed under Online Business, Online Marketing, Advertising, Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.