Eliminating Bad Press With SEO
Bad or negative press doesn’t only happen in the newspapers or on TV. In this digital age, companies and businesses also experience bad publicity online. And as most bad press go, they undermine whatever positive authority the company or business has and can even make it on top of the SERPs!
When faced with this problem, what does an internet marketer have to do to retain a good image of the company or business?
There are two ways:
1. Focus on keywords that bring positive images to your website and company.
We all know the power of keywords. When bad press is associated with a keyword or keyword phrase you’ve been using, you’ll want to stop optimizing on those keywords. But people will most likely type in your brand name or company name as a keyword or keyword phrase to search with. It would be a good idea to optimize on this keyword or keyword phrase and drive in brand-friendly hits. In focusing on your brand name or company name as your keyword or keyword phrase, you’ll be optimizing on the product or service that you are meant to optimize, and as you build on the good image of your website or company with this you are pushing the negative press down the search results.
Create more good press and positive reviews using keyword or keyword phrase you have opted to use. Press release come in handy in these times too.
2. Link building
The bad or negative press is usually pushed to the top because of link building. The online community can spread rumors and links throughout the Web and this would boost the link’s ranking in the search engines. As a counterattack, why not do the same with your positive press? It would be an SEO battle between the bad press and the good press.
Using SEO against SEO, this could only mean that you employ better SEO techniques than what the bad press is based on. In optimizing your positive press through link building, make sure that your content is constantly updated and fresh.
You can also go to the sources of the bad press and make a request that they include rebuttal links. This will result to an additional link from their website to yours, which helps with link building and more exposure to the users who come upon that website.
We can see that SEO can be very influential in terms of the publicity given to companies and websites. A company’s reputation and image can either be pulled up or put down by SEO.
