Seven Top Online Marketing Trends for 2008
Consider these seven top online marketing trends for 2008:
1. The growth of Social media from expanded niche products. Facebook increased share significantly in 2007, grabbing attention from MySpace and YouTube, social media growth in 2008 will emerge from more targeted offerings that attract users based on interest.
2. Search marketing will continue to grow into other formats, like social, local, and mobile search.
3. As Online marketing continue to extend and become more mature, analytics will reach its success and t would be important for revealing areas of opportunity and those that require additional effort. Analytics and related measurements will become more sophisticated.
4. The widespread of behavioral targeting that will provide improved customer experiences, offering customers more relevant information to consumers and better targeted ads to marketers. Thus extending beyond current uses for media and social networking sites to help other online marketers improve and tailor their customer experience.
5. The continued integration of Online and offline as retailers update technology to allow customers to use the channel they prefer for each aspect of the purchase process.
6. The evolution of E-mail communications. The email promotions has lost its novelty. Given consumer fatigue from increased frequency and stale offers, marketers must focus on communicating to consumers when they’re most willing to listen to them. This translates into increased use of behaviorally triggered e-mail related to customer actions, more personalized and dynamic content, and greater use of newsletters that provide customers with either valuable or entertaining information.
7. New technology will disrupt the market. or a shift in how existing products are used. Be sure, something big like a Google, MySpace, or YouTube will arrive out of nowhere and provide a great opportunity for marketers who can react fast.
Source: The ClickZ Network
January 15th, 2008 at 7:28 am
There is a few problems with all thoose huge search engine who hold the real fact and the up to date information?
Myself just started a new free dating site, and have a problem to rank high on google. In the same time going through other small dating site like mine, finding lots of small sites with old up dated information on there webiste as much as 3 years old information. But still this dating site will rank higher then mine not sure why, and is it fair no I dont think so.
This big search engine got to big, there is no real people behind it even though they would have the money behind it to do so.
What we need is a friendly, real, up to date, new search engine that will have a real system to help small webiste like mine to survive.
www.wantsomuch.com
Thanks for reading
Pernilla
January 15th, 2008 at 9:51 am
I think that local search will be a trend for 2008. Users want more and more personalized content and local search is just that…