A new subscriber is interested and attentive to what you’ve got to say as she ventures into your business. You can’t just give an automated and flat welcome note. NO! Nowadays, it’s important to make the customers feel appreciated and very welcome.

So how do you make that welcome email that will get him or her hooked on your products and services?

Helen Legatt in BizReport gives her 10 Tips For Your Welcome Emails:

1. Include your brand name in the subject line so that recipients instantly recognize who sent it.

2. The basics – confirm that their subscription has been successful and the list to which they subscribed.

3. Provide links to privacy policies and subscription terms and conditions.

4. Advise them of ways in which they can modify their subscription and how to unsubscribe.

5. Include a warm and personal thank you message.

6. Reward the new subscriber with a coupon, money-saving offer or a freebie such as an e-book or study findings.

7. Set their expectations by giving them an idea of future content and frequency of communications.

8. Reiterate the benefits they will derive from the content they are to receive.

9. Provide information on feedback channels and processes.

10. Avoid marketing jargon and explain important terminology like “opt in”, “white list” and “unsubscribe”.

This entry was posted on Monday, December 10th, 2007 at 8:13 am and is filed under Online Business, Online Marketing, Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.