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1. Emphasize what your site offers that’s of value to users and how your services differ from those of key competitors
Compliance rate: 27%
One of the very essential issues in homepage but its the least that is being followed among these guidelines.Stating and empasizing your services offered is a very important factor for your targeted customers but instead, they hide what they offer in a so called “ generic marketese” that doesn’t even give much attention to their prospectives customers
2. Use a liquid layout that lets users adjust the homepage size
Compliance rate: 28%
This quidelines is very important too for customers for them to also be comfortable browsing on the site. Since not all of them has the same size of monitor oter may have only small sizes that’s why they need to resize.
3. Use color to distinguish visited and unvisited links
Compliance rate: 33%
Helping your customers and visitors of your site by showing them marks on how to distinguish the visited and unvisited links through colors. These feature could help a lot most especially the elderly users. Sites that are friendly users could benefit much our targeted customers.
4. Use graphics to show real content, not just to decorate your homepage
Compliance rate: 35%
People are naturally drawn to pictures; gratuitous graphics can distract users from critical content. Photos of your your product is the best art for your site to show your customers what they are looking for and to help them visualize and not just imagine what it looks like.
5. Include a tag line that explicitly summarizes what the site or company does
Compliance rate: 36%
Finding your prospected clients for your online business will be very easy if you have a very clear marketing strategy. One that could make them understand what your company is all about or what specific products and services you offer. That’s why a Tag line that recapitulates your sites mission and vision plus your products and services would serve best for your customers and visitors.
6. Make it easy to access anything recently featured on your homepage
Compliance rate: 37%
Your postings, sales, products or services that is recently featured on your site must be accessible for your customers or visitors. So they won’t have a hard time searching for what they need.
7. Include a short site description in the window title
Compliance rate: 39%
This is the main core of your site especially for the visibility on search engine and this would be the best marketing strategy and even less expensive one.
8. Don’t use a heading to label the search area; instead use a “Search” button to the right of the box
Compliance rate: 40%
There’s no reason to label the search box if there’s a “Search” button right next to it. Interaction design’s less is more principle tells us that extra elements in a dialogue distract users from the salient points and reduce their ability to understand an interface.
9. With stock quotes, give the percentage of change, not just the points gained or lost
Compliance rate: 40%
This guideline only applies to sites that provide consumers with the stock quotes. With these, the general perspective, is to help users understand the relative magnitude of a change, and its importance.
10. Don’t include an active link to the homepage on the homepage
Compliance rate: 41%
This applies to all websites or intranet pages: never have a link that points to the current page.
Active links to current pages cause three problems:
* If they click it, a link leading to the current page is an utter waste of users’ time.
* Worse, such links cause users to doubt whether they’re really at the location they think they’re at.
* Worst of all, if users do follow these no-op links they’ll be confused as to their new location, particularly if the page is scrolled back to the top.
Source: Homepage Guidelines
