SEO
I recently just came across this article where Aaron Wall shares his view on search engine optimization today. Some things have dramatically changed, it seems. Actually, many things have changed with SEO. As Aaron Wall put it, the following are still some of the issues that are being debated upon:
PPC (pay-per-click) firms that try to make SEO firms sound irrelevant SEO firms that try to make PPC firms sound irrelevant Self proclaimed white hat SEOs that try to make it sound like everyone in the SEO field (except them) is an unethical black hat spammer Search engines trying to steal large SEM clients from SEM firms (it happens quite often) Search engines that try to equate SEO with spam The two tiers of relevancy in hand editing Web personalities viewing SEOs as scum
Aaron Wall has elaborated on each of these in The US Search Engine Optimization Market, and more. Since the birth of many successful online businesses, SEO has become vital in the businesses’ survival in the Web.
