One of the prevailing marketing tactics used today is called green marketing. Many companies have opted to use this tactic to market to people who would rather want to buy products and services and at the same time help the community. This tactic is usually used when a company wants to differentiate its products and services from those of the competition.

Green marketing was first used in marketing consumer products. Over the years it has spread to many other sectors of retail. The main target market of green marketing is the middle- and upper-income consumers who have that sense of responsibility towards other people and their community.

From TV Week:

Green marketing is really about providing a tie-breaker after location, cost, features and benefits are weighed by the consumer. It gives these consumers an emotional connection to a builder that values the environment in which they build new homes. Green marketing helps to tell the consumer that your company is part of the solution and not part of the problem. It also humanizes your company in the eyes of a buyer.

Nowadays, however, it’s not easy going green. Many companies have employed green marketing as part of their marketing advertising campaigns. With this steely competition and as the public becomes more aware of environmental issues, green marketing has become much more complicated and challenging.

This entry was posted on Monday, November 19th, 2007 at 7:14 am and is filed under Advertising, Green Marketing, General Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.