6 Reasons Every Small Business Should Be Blogging
6 fundamental benefits to corporate blogging that should not be overlooked:
1)Gain Visibility as a Thought Leader - Each thoughtful post on your blog is a public is a sign of leadership, as well as personal integrity, humor, and professional insights.
2)Engage Customers in a Dialogue- In using a solid blogging engine, Readers will have the chance to jot down their comment on each of the article they like.
3)Every Blog Article is an SEO Opportunity- A lot of people do research online for some specific topics. You can create your own post on your blog targeting niche keyword phrases that are highly qualified prospects. Visitors on your page might be interested on your post that would make you gain rank on your page.
4)Blogs Are Link Bait – People don’t usually link to corporate ads. Blog articles gain links because readers find it interesting and informative that means your blog will have a better ranking and will earn more site traffic.
5)Humanize Your Brand – A Blog helps you present your creative ideas and insights. In that way, people would know about your profile, personality, interests etc..
6)In Google, Fresher Content = Better Website – Google crawls for new and updated websites. That means sites that get crawled has more authority and updated.
Source: Internet Marketing
