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To be a resourceful and user-friendly site, one has to give a good web page content to the viewers and visitors. The web page content is not only for the benefit of the viewers, too. It is also important to be noticed by the search engines.
A good web page content, one that is unique at the same time wholly informative, will help the visitors to your site think of you as an expert in your field. Both visitors and the search engines will put you in a higher light than the others. The search engines will give a good ranking when they feel that the web page content is useful, informative, and interesting to visitors and users.
The CEO of the Blue Wave Design Studio gave out two factors to having a good web page content for your site:
1. The first is it must be unique; this means for example on any given webpage no more than 30% of the information on that page can be identical to another web page on the web. There will always be some level of overlay but 30% is a good number to stay below.
2. The second part is it must be relevant; this means if the site is about tennis and the page is about tennis shoes you need to have content that pertains to tennis shoes on the page, yes that sounds obvious but you would be surprised at the number of sites we see that just don’t follow this rule well.
3 Tips on how not to get banned by the search engines were also noted:
1. Don’t hide text on the page by making it the same color as the background to help with SEO, you will get banned.
2. Don’t stack a page full of keywords at the bottom to try and get your keyword density higher to help with SEO, you will get banned
3. Don’t put a lot of text on a page so that the user has to scroll for more then a second to read it all, with the recent update in Google this gives you a penalty, and enough penalties, let me hear you say it “will get you banned”.
Source: Writing Good SEO Content For your website, TechRepublic
