3 Guidelines In Making Your Site Search Engine Compatible
1. Observe and Follow Search Engine Rules and Guidelines.
Search engines have their own guidelines and rules for webmasters to pay attention to and follow. Guidelines state the type of sites they will allow and accept, and also the forms of site submissions and search engine optimization tactics. Google has particularly updated their Webmaster Guidelines, and Yahoo and other search engines are following suit. Learn to follow their terms of agreement and anti-spam policies if you want to be listed.
2. Spam is a No.
Webmasters should know that spamming isn’t a great idea when marketing a site. In cases, however, wherein they did not know that their tactics are already considered as spamming, contacting the search engine and explaining the misunderstanding can help when the search engine has removed you from their list when they’ve discovered your spamming tactics. Search engines have their help center ready for cases like these.
There are also times wherein web designers can apply techniques that could ruin the site. All you can do to avoid this is constant research. Always check your site if there are any changes or if it has been tweaked around.
3. The Visitors Remain the Target.
When building your site, you should consider the visitors and not the search engines. The same principle applies to all forms of marketing, even to online marketing: Focus on the target market. Make your site as user-friendly and as simple as possible. Focus always on the people who you want to buy your products and/or services. Mostly, a site that is great for a visitor is great for the search engines.
