Six Steps to Successfully Advertising in E-mail Newsletters
Usually, our email inbox or bulk mail are flooded with spams and newsletters. In order for your ad to be recognized and not to be treated as spam, follow these steps:
1.Decide on the Type of Ad: When sending an email marketing, generally there are two options either by text ads or banner ads. Putting a more interesting ad people are more prone to click. Mostly banners ads stand out especially when it’s very attractive But most often the type of advertising depends on the the purpose of the ad. As what Jack Fordi says “ The type of advertising also depends on the purpose of the ad. If it’s a branding campaign, a banner ad may be the best choice, but if you’re looking for more of a call to action, a text ad is more effective”
2.Evaluate the Positioning: Positioning your ad within the email newsletter is very important. So the readers could easily notice your ad that would also catch their attention.
3.Focus on the Core Components: Text ads possess four key elements: (1) Strong headline - for readers to pay attention. Post the name of the vendor and the product line. (2) Concise copy – write a clear copy of an email newsletter ads keep it clear and easy to understand. (3) Photo product – In a goal to increase the clicks on your ads, try including an image a logo or product image one that could be an eye catching. (4) Targeted URL – hyperlink your image name of company and product not on your site instead on a special page “The URL should take them directly to a place where it’s easy for their readers to get qualified and get the offer.”
4.Ask About the Subscriber List: This is the publisher’s most valuable asset. These gives us a clean list of engaged online readers as opposed to pushing a product out to folks who may or may not be interested in receiving the information online,” Fordi says.
5.Reduce your Risk of Getting Caught in Spam Filters: To avoid having the e-mail newsletter you advertised in be recognized as spam, the HTML needs to be designed so it’s at the lowest common denominator according to John McCarthy. Each e-mail is graded according to how acceptable it will be to an e-mail server.
6.Request Measurement Data: in an email ads clients can learn a lot of information about the subscribers.Advertisers care about the number of clicks they are getting most especially when they are comparing a product to another product that way the could identify the rate or the health of a newsletter
Source: About.com: Online Advertising
