Marketing
Website - Fortunately, the evolution of the Internet has enabled many start-ups to project a professional image and to market themselves for relatively little money. Once you have your website designed, research hosting options and purchase the domain name of your choice. Your domain name should reflect your business name and nature of your product or service. Post your business on as many free online business directories and social/business networking sites as you can. Remember, you don’t want to tell your whole story in an online listing, just compel people to visit your website so they can browse at their leisure.
Logo - A logo visually reflects your company’s identity and creates brand recognition. With a logo, clean and simple is usually the best way to go, as it may end up being reproduced in various sizes and in black and white as well as in color. You can opt to design your logo yourself, or hire a professional designer. If you hire a designer, make sure you have versions of your logo formatted for web as well as print.
Business cards and Stationery - Consistently designed business cards, letterhead, and envelopes create a cohesive image for your organization. You will probably need to research graphic designers to create the logo, and printers to produce your finished pieces.
Press Releases & Networking - Get the word out! Write a press release with your latest news. Submit it to local newspapers, and online via several press release distribution sites. Take advantage of local networking resources, such as joining chambers of commerce, attending business fairs, and volunteering for community events.
Source: Tips for Planning Your Small Business, Joanne Pele, Small Business Informer
