Optimization
On-going Reciprocal Linking
I don’t need to stress on the importance of an on-going targeted reciprocal linking campaign with relevant websites to get more link popularity for your website. A well planned linking campaign can work miracles for your website’s search engine ranking.
Sitemap Update
Currently the top 3 search engines ie, Google, Yahoo & MSN have an XML sitemap feature and updating it on a regular basis will help get the changes picked quickly. This sitemap, especially Google’s webmaster console, helps study the campaign deeply and adjust the campaign elements for maximum benefit.
Directory Listing
There are still lots of free industry directories around which you can use to get a good backlink to your website. Though, I don’t recommend using paid directory submissions after the recent crack down by Google on paid directory listings, but free directory listings can always help improve the success of your campaign.
Local Marketing
Local search now accounts for over 40% of all online searches, and this figure is rising rapidly. You can take advantage of the increased website exposure through local search traffic and qualified backlinks. There are lots of local search engines, yellow pages, local directories etc. which you can make use of. Some of the more important ones are – Local.yahoo.com, Local.google.com, Maps.google.com, Local.com, Local.live.com, Citysearch.com etc. This is also useful for offline businesses or businesses without a website. A Local Search Listing provides a new source of previously untapped traffic.
Press Release Promotion
A well written press release with a hyperlink to your website and the products/ services section and a well planned publication strategy will not only help get instant traffic but also get your website indirectly linked from industry authority websites as well.
Article Distribution
Article writing with strategically embedded hyperlinks and a well planned distribution strategy still remains the most sought after link promotion and off-page optimization strategy. Both search engines and direct visitors love to spend time on it.
Social Networking
Social networking is in many ways similar to viral marketing. This is all about generating publicity through social media and community websites. There are various methods of social networking you could adopt such as social bookmarking, game sharing, photo sharing, video sharing, event sharing, livecasting, blogging etc. Some of the most popular social networking websites are LinkedIn.com, Facebook.com, Digg.com, Flickr.com, YouTube.com, MySpace.com, Del.icio.us etc.
Social Bookmarking
Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages, which they want to remember and/or share. This can be used as a strategy to build solid backlinks to your website. Some of the top social bookmarking sites are - Slashdot.org, Digg.com, Technorati.com, Del.icio.us, Stumbleupon.com, Google Bookmarks etc.
Social Media Promotion
Social media is an off-page optimization strategy to promote your website’s images, audios and videos on various social networking websites, blogs, forums and niche online communities. Some of the websites you could make use of are – YouTube.com, Pownce.com, Flickr.com, Zooomr.com etc.
Contests & Freebies
A well planned online contest and freebies can attract both traffic and links from other websites. Everyone likes to get freebies and join contests to get prizes. Since, it is such a good promotional tool; you can attract a lot of visitors (and links) from such campaigns even if it is for a short period.
Source: Promotion World
