Incoming links are one of the most important factors for high search engine rankings. If your website doesn’t have enough incoming links then it’s very difficult to get high rankings for a competitive search term.

There are several points that can make a link better than other links:

1. The link should use the keyword in the anchor text
Make sure that the texts that are used to link to your website contain words for which you want to get high rankings on search engines.

2. The link should be from a relevant page
Links from related web pages usually work better than links from unrelated pages. Links from unrelated pages won’t hurt your rankings but Google likes links from websites that are related to yours better.

3. The link should go to a relevant page on your site
While it’s okay to get links to your home page it is better to get links to the page that is most relevant to the chosen anchor text. If the link text is “buy brown shoes” then you should make sure that the link goes to a page that deals with brown shoes.

4. It’s good if the link is from an authority site
Links from pages with high authority will help to increase the TrustRank of your website. Links from websites with high PageRank have a positive effect on the rankings of your own site.

5. The link must not have a nofollow attribute
The nofollow attribute tells search engines that they should not follow a link. Links with that attribute don’t help your search engine rankings.

This entry was posted on Tuesday, October 30th, 2007 at 8:44 am and is filed under Online Business, Search Engine Optimization, Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.