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• know who your target audience is
• know what you want to achieve from the website—is it direct sales or leads?
• optimise your website—make sure it’s designed in a manner that is search engine friendly and easy to navigate
• develop link swaps with other relevant and reputable sites
• get listed on good quality directories
• test what works for you—test whether it’s SEM, display advertising or directory listings that works; and within SEM test a number of different key words landing on different pages and determine what your ROI is for those results
• develop an internet marketing strategy
• put your web address everywhere—on business cards, flyers, stationery and emails or go stamp-happy with a customised stamp.
Source: Strategic Internet Marketing by Rebecca Spicer, DynamicBusiness.com
