How
For many websites, search engines , especially Google, bring more than 80 percent of their new visitors. According to a recent survey conducted by Marketingsherpa, 59 percent of B2B marketers have disclosed that they plan to increase their search engine optimization budgets for next year. This trend proves that most of the online businesses started to realize how crucial it is to optimize their web pages for search engines.
There is nothing more disappointing than working hard to get top ranking for a certain key phrase and then realize that you are targeting for wrong type of visitors. How do you choose your key words and phrases and optimize your pages accordingly?
1.Make a list of keywords that you think buyers might use to search for products and services you sell. If you are having trouble with this, ask your customers what keywords they would use to find your products and services.
2.Use a Thesaurus to check synonyms of the words and phrases that you have chosen. You may come up with additional keywords. A good online source of dictionary and thesaurus is http://thesaurus.reference.com/. Another great tool is Gorank’s ontology finder. It’s a related keywords look up tool located at http://www.gorank.com/seotools/ontology/.
3.Eliminate all single words from the list! In most of the cases, with single words the range is either too broad to target specific visitors or competition is so high, it’s not worth the try!
4.Go to several of your competitors’ websites and check out what keywords they are focusing on by viewing the HTML source of the pages. Select only those competitors, who have high-ranked sites for your primary products or services.
5.Now go to Yahoo! pay per click search marketing site Overture, which has an excellent keyword selection tool. Type in your word, combination of words or phrase in the given field and see how many times your specific term was searched on last month, and related searches that include your given keywords.
6.Google also has a similar tool located at https://adwords.google.com/select/KeywordSandbox. If you enter a keyword to show matching query, the tool will give you two lists. The list on the left consists of specific search terms and on the right you will see a number of words and terms related to the keyword or term that you inserted. Pay special attention to the list on the right as you might find a number of words and terms that you have never thought of.
7.Get the search phrases or terms that are popular enough and fall into your criteria from above mentioned lists.
8.Now let’s try to find whether you should use your keyword in singular or plural, or which one of the two similar search terms or phrases are more desirable by going to the following page: http://www.onfocus.com/googlesmack/down.asp. When you enter two search terms, you will see which one is more popular and appears more times on the Internet.
9.Now that you have a number of keywords, cluster two to three of them for one single page. Remember, every page of your site should be built surrounding one single theme and focused on maximum two to three keywords.
10.Use these keywords for the specific web page. Make sure you don’t over use keywords on a page. Search engine spider may consider that you are spamming and may penalize you if it sees too much use of same words on a page.
11.You also have to use keywords in your Meta tags, title and, if possible, in the page link itself for getting positive result. Don’t forget to use keywords on your images’ alternative texts as well.
