Here are the most important trends to watch for the year and how to make them grow and increase sales in the business :
Consumer Trends
1. College Grads
Searching for the most marketable group to move up sales. The Internet would be the best or primary source among college grads, whose top planned purchases upon graduation are professional clothing, travel/airline tickets, health insurance and furniture according to the “Y2M: eGrad College Graduate Survey”. Nearly 80 percent of respondents are online purchasers, making them ideal candidates for your online campaign.
2. Affluent Working Women
This group is growing and the best way to keep in touch with them is through online. Since the affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the internet during an average month according to the Media Audit.
3. Asian Population Growth
The southern region of the U.S. boasts the fastest Asian population growth rate (31 percent), followed by the Midwest (24 percent), the Northeast (23 percent) and the West (19 percent), according to an analysis of Census Bureau data in the “American Community Survey” by Kang & Lee Advertising. Asians represent a prospect group with higher than average household incomes and education levels. Can you offer a product or service that will appeal to this growing market?
4. Word-Of-Mouth
This is the most powerful trend as U.S. Adults: Word of Mouth Communications,” found that women were more likely than men to share a positive experience with a business or recommend an enjoyable product.
Trends in Traditional Media
5. Yellow Pages
Only 28 percent of teens said they would turn to print Yellow Pages first to find a local business, product, or service, while 47 percent said their first choice would be search engines. And just 44 percent of respondents between the ages and 18 and 34 favored print Yellow Pages.
6. Simultaneous Media Usage
70% percent of web users, for instance, watch TV occasionally to regularly while online, according to BIGresearch’s “Simultaneous Media Survey.” It also found that nearly 65 % watch TV while they read, and 51% of radio listeners read the newspaper while listening. The rise in multitasking among consumers mandates an integrated media approach and an increased emphasis on advertising within the most relevant and engaging content.
7. Newspapers
This is the most important source that most of us do read. They’re successfully attracting 18-to-34-year-olds to their sites, and the online readers are more upscale, which can make them a more desirable audience. If you’re an advertiser in the “print” newspaper, you can negotiate for a combo rate to run online as well to reach these additional readers. And if advertising in the print newspaper is too expensive for your business, you may find more affordable rates online by drilling down past the main pages to place ads on content-rich, but less frequently visited web pages.
Hot Online Trends
8. Web Conferencing
As business travel becomes increasingly challenging due to increased security, advance check-in times and transportation delays, online workshops and meetings that require no travel are coming to the forefront. It’s more desirable than ever to demo your new product to a group or make a sales presentation without anyone ever leaving home. Participants can watch your presentation on their computer monitors and hear you live on their computer speakers or by phone. In fact, I’m now transitioning to this technology to deliver webinars, and you can, too.
9. Online Research
Whether you sell exclusively online or primarily through a brick-and-mortar site, online search will have a profound impact on your sales in 2007. When asked how often they researched products online before buying them in person or in a store, 87 percent of nearly 7,500 respondents to a BIGresearch “Consumer Intentions and Actions Survey” said they did so occasionally to regularly. And a comScore research study showed that 63 percent of searchers completed a purchase in offline retail stores following their search activity. So no matter whether you sell online, off-line or both, you need a great website with deep, persuasive content that keeps your prospects and customers shopping on your site or sends them to your store.
10. Local Search
Aim higher ranking at search engines like google, yahoo and a lot more! They’re successfully attracting 18-to-34-year-olds to their sites, and the online readers are more upscale, which can make them a more desirable audience. If you’re an advertiser in the “print” newspaper, you can negotiate for a combo rate to run online as well to reach these additional readers. And if advertising in the print newspaper is too expensive for your business, you may find more affordable rates online by drilling down past the main pages to place ads on content-rich, but less frequently visited web pages.

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